Fourth generation of irons are 'sleeker and softer' than ever
Improve your long game with 'Longest Total Distance' technology
Looking for a new driver? These are the best ones we've tested this year.
Find the best model to help sharpen up your short game here
We take a look back at the best wands from the last 12 months
Cobra's "perfect hybrid club for better players"
Brand re-enter the putter market with 3D + Vintage putter lines
Baffler Hollow Split Rails improve forgiveness in hybrid irons
Brand new grooves add more bite to your short game
Winner of the 2021 Arnold Palmer Invitational
Two new models will make sure you stand out on the course...
Here's our pick of the best big sticks that came out in 2020
Radial Weighting makes its way to the woods
King Supersport-35 designed with HP and SIK
New tour cavity iron gets the MIM treatment
Winner of the 2020 US Open
Winner of the 2020 Rocket Mortgage Classic
Cobra's new 'players game improvement' irons tested
"You simply have to try these irons!"
All-round performance in a modern fairway wood
Another great Cobra metal provides easy launch and forgiveness
Forgiving fairway is easy to use and won't cost you the earth
All three new LTDx models put to the test on course!
Prepare to hit bullets with Cobra's new game-improvement irons
The BEST women's range in golf?
New range fails to live up to heights of 3D Printed putters
Is this the future of our golf clubs?
Give your short game some extra bite thanks to Cobra wedges
Does radial weighting deliver an improvement on the Speedzone?
3D Printing adds a whole new dimension for Cobra
New Metal Injection Molding technology put to the test
How can the Speedzone improve on the F9 Speedback?
At the beginning of the 1970's Thomas L Crow, a former winner of the Australian Amateur Championship, started up a small custom made club brand to target the high end American market. He called his company Cobra and, within two years, thanks to his "Baffler" design he had singlehandedly created the utility club market.
From those small beginnings, Cobra has become one one of the best known and most cutting edge brands in golf. Always at the forefront of golfing technology Cobra was the first brand to truly spot the potential of grahphite shafts and was the first manufacturer to offer complete sets of graphite shafted clubs.
Cobra continued to develop and, inspired by the hugely popular Big Bertha driver from Callaway, launched the King Cobra brand in 1993: the advertising campaign was led by reigning Open champion Greg Norman who was, at that time, the most iconic golfer in the world. The King Cobra range took Big Bertha's oversized principle a few steps further. King Cobra drivers were large but so to were King Cobra irons.
In a market often dominated by company's that seem to have been around almost as long as the Royal and Ancient itself, Cobra struck a blow for the new kids on the block. By 1996 Cobra has fully established itself as a major player in golf equipment and the company was more than happy to hold its own against the more established firms.
Buoyed by the confidence of success Cobra continued to develop and advance throughout the 1990's and into the new millennium. Cobra's drivers, Cobra woods and irons were joined by specialised wedges designed by short game tsar Phil Rodgers and the Cobra Baffler continued to evolve, impress and sell in massive volumes.
If traditionalists had scoffed at some of the places Cobra seemed to be taking the game, the paying public lapped it up. Thanks to their championing of graphite Cobra also attained cross market appeal: Ladies, Seniors and Juniors all found benefits in the lightweight Cobra drivers and Cobra irons.
In 2006 Cobra announced it was going back on Tour and it was to prove an incredibly successful comeback. Six months later Geoff Ogilvy was the proud winner of the US Open and Jang had her used her Cobra clubs as she retained her British Women's Open title. The year ended on a high when Jason Zuback used his Cobra driver to win his fifth World Long Drive Championship. If any further proof were needed that Cobra were a major player this was surely it.
In 2009 Cobra was sold by Acushnet, the parent company of Titleist and FootJoy, to Puma and the new company of Cobra Puma Golf started an new chapter in the life of Cobra.