Cobra's King range is their better-player offering which is typically designed for single figure golfers who seek control, looks and feel along with the usual performance benefits that are touted in all modern-day clubs.
The new King TEC Hybrid rounds out the King 2023 product range and, judging by Cobra's description, continues on the same theme as previous King lines as it provides a sleek new profile with a number of advanced technologies.
Said to be aimed at 0-15 handicappers, the King TEC Hybrid is a premium, adjustable hybrid which is built to be played alongside the King irons and is designed to be a reliable option off the tee and on approach shots with versatility from a variety of different lies.
Developed using artificial intelligence, the H.O.T (Hight Optimised Topology) Face features multiple zones with optimised thicknesses to increase ball speed and produce more efficient spin across a larger area of the clubface, for more consistent distances.
Pwrshell Technology features a thin, flexible forged ST-118 insert in the face to create a larger sweet spot and raise ball speed and launch on shots across the face.
A 4g carbon fibre crown allows for weight to be repositioned low and back in the head to lower CG, which makes it easier to launch the ball whilst also adding a bit more forgiveness too.
These technologies combine together to achieve a combination of high launch, reduced spin, longer carry distance, and softer landing into greens.
The King TEC has a sleek profile with a shorter blade length, less onset, a more rounded toe and crown, and updated curvature to make it look more square at address.
Bringing Cobra's H.O.T. Face Technology to the hybrid category is a game changer. The additional ball speed and forgiveness makes the King TEC our most advanced hybrid to date.
Jose Miraflor, Vice President, Marketing and Product Architecture, Cobra Golf
The hybrid also features an adjustable weight system with three adjustable weights - two 12g weights and one 2g weights.
The heavier weights can be moved to the back/heel for more draw bias, back/toe for more fade bias and towards the front for a more neutral flight.
Cobra's MyFly adjustability allows the loft to be adjusted by 1.5 degrees up or down, for additional tuning of launch and spin.
The new Cobra King TEC Hybrid is priced at £249 and will be available at retail on 3rd February.
It is available in lofts of 17 (RH only), 19, 21 and 24 degrees and comes with a Lamkin Crossline grip and MMT 70/80 shafts.
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