Check out photos and details of Cobra's limited edition, green Bio Cell driver.
We talk to Puma about the new gear being worn by Jesper Parnevik and Will Mackenzie.
We spoke directly to Cobra to find out how they use 3D printers to help make their new clubs.
Sneak peek at what Rory, Bubba & Rickie will wear at Augusta.
Q&A with Grant Knudson of Puma on why Lite is the right Style for golf
Sneak peek at the limited edition Masters-green Cobra driver.
One-on-one with Puma about their new SportLux collection.
Greg Norman has announced he is returning to golf. Find out how.
Different looks, weight and size for Tour players and low-handicappers.
With a driver-like face design, the BiO CELL hybrid has been designed to go long.
Quite simply, the Cobra BiO CELL irons are designed to go long.
Cobra have added more adjustability, more colours & more speed to the Bio CELL.
Fowler's Cobra driver has 8 different loft settings in 5 different colours.
TaylorMade’s Tom Olsavsky has become VP of R&D at Cobra Puma Golf.
Celebrating the 40th birthday of the Baffler, Cobra launch the Baffler XL Driver.
Easy to hit far, easy to hit straight, making it easier to enjoy the game.
Designed to offer the precision, versatility and shape Tour players prefer.
Developed with Cobra's Tour ambassadors, the Cobra AMP Cell Pro irons provide...
The Cobra AMP Cell Pro Driver, designed for better players, offers six...
The Cobra AMP Cell Fairway features Cobra's new MyFly Technology and is...
More adjustable options & lighter head help the Bio Cell deliver
The BiO Cell+ offers high speed performance in a smaller package.
We test and review review Cobra's latest better-player wedge.
Cobra style in a forged blade to give better player performance.
The Cobra AMP Cell iron replaces the Cobra AMP iron design which we liked...
The Cobra AMP Cell Hybrid offers the widest range of lofts that we have...
The Cobra AMP Cell driver certainly stands out from the crowd with its...
The compact, rounded appearance of the Cobra AMP Forged irons at address...
The Cobra AMP Driver certainly stands out from the crowd with very bold...
The Cobra AMP Irons continue the theme of the oversized S3 irons which...
The Cobra AMP fairway wood continues the fine performance of the S3 fairways...
The Cobra AMP hybrid looks very classy indeed with a sleek silver head...
The 2011 version of the Cobra Trusty Rusty wedge is thankfully everything...
If you find the standard Trusty Rusty wedge a little to hard to handle
The Cobra ZL Encore Driver is the replacement for the ZL driver and features...
Tweets from @Golfalot/cobra-puma-tour-tweets
At the beginning of the 1970's Thomas L Crow, a former winner of the Australian Amateur Championship, started up a small custom made club brand to target the high end American market. He called his company Cobra and, within two years, thanks to his "Baffler" design he had singlehandedly created the utility club market.
From those small beginnings, Cobra has become one one of the best known and most cutting edge brands in golf. Always at the forefront of golfing technology Cobra was the first brand to truly spot the potential of grahphite shafts and was the first manufacturer to offer complete sets of graphite shafted clubs.
Cobra continued to develop and, inspired by the hugely popular Big Bertha driver from Callaway, launched the King Cobra brand in 1993: the advertising campaign was led by reigning Open champion Greg Norman who was, at that time, the most iconic golfer in the world. The King Cobra range took Big Bertha's oversized principle a few steps further. King Cobra drivers were large but so to were King Cobra irons.
In a market often dominated by company's that seem to have been around almost as long as the Royal and Ancient itself, Cobra struck a blow for the new kids on the block. By 1996 Cobra has fully established itself as a major player in golf equipment and the company was more than happy to hold its own against the more established firms.
Buoyed by the confidence of success Cobra continued to develop and advance throughout the 1990's and into the new millennium. Cobra's drivers, Cobra woods and irons were joined by specialised wedges designed by short game tsar Phil Rodgers and the Cobra Baffler continued to evolve, impress and sell in massive volumes.
If traditionalists had scoffed at some of the places Cobra seemed to be taking the game, the paying public lapped it up. Thanks to their championing of graphite Cobra also attained cross market appeal: Ladies, Seniors and Juniors all found benefits in the lightweight Cobra drivers and Cobra irons.
In 2006 Cobra announced it was going back on Tour and it was to prove an incredibly successful comeback. Six months later Geoff Ogilvy was the proud winner of the US Open and Jang had her used her Cobra clubs as she retained her British Women's Open title. The year ended on a high when Jason Zuback used his Cobra driver to win his fifth World Long Drive Championship. If any further proof were needed that Cobra were a major player this was surely it.
In 2009 Cobra was sold by Acushnet, the parent company of Titleist and FootJoy, to Puma and the new company of Cobra Puma Golf started an new chapter in the life of Cobra.