Follow along here as we keep you updated with all the gear on show at Augusta
MIM manufacturing and CNC milling for most precise face ever
Winner of the 2019 Waste Management Phoenix Open
The busiest month of the year for golf equipment, catch up here
Winner of the 2019 Dubai Desert Classic
CG and MOI combine for ball speed and forgiveness blend
Metals use revolutionary aerodynamics & low CG.
Combo set with CB and MB irons for feel and playability
F-MAX upgrade increases club head speeds for more distance.
Feel & precision of a Tour iron also available in One Length.
Black satin look as used on Rickie Fowler's Tour irons
Cobra VP reveals key changes in King F8 range for 2018.
Complete range of metals and irons focus on forgiveness.
Oversized profile makes it Cobra's most forgiving hybrid ever.
Record every shot and analyse with data-driven insights.
Bob reveals why smart clubs are going to change the game.
Un-plated finish increases level of spin and feel.
Speedback brings forgiveness and distance in better looking package.
Milled face and 360 Aero crown increase speed and accuracy.
Shorter length version of the F8 hybrid could be the ONE for all.
Fixed hosel hybrid builds on F7, but shorter length could be the ONE.
F8 loses weight & gains more rails to keep you on straight & narrow.
Single length irons take next step to improve performance.
Carbon badge, faster face will connect you to more distance.
Connect sensor in grip could make you King of the Hole.
Third sole weight position offers more customisation of Cobra driver.
Great looking and playing hybrid benefits from going on the rails.
Rickie's rails bring Cobra fairway up to date with classic feature.
DeChambeau and his single length irons are One of a kind.
Excellent blend of forged blade and cavity back for better players.
Four optimised iron styles in better looking head.
Big is beautiful and back with more forgivness & speed.
At the beginning of the 1970's Thomas L Crow, a former winner of the Australian Amateur Championship, started up a small custom made club brand to target the high end American market. He called his company Cobra and, within two years, thanks to his "Baffler" design he had singlehandedly created the utility club market.
From those small beginnings, Cobra has become one one of the best known and most cutting edge brands in golf. Always at the forefront of golfing technology Cobra was the first brand to truly spot the potential of grahphite shafts and was the first manufacturer to offer complete sets of graphite shafted clubs.
Cobra continued to develop and, inspired by the hugely popular Big Bertha driver from Callaway, launched the King Cobra brand in 1993: the advertising campaign was led by reigning Open champion Greg Norman who was, at that time, the most iconic golfer in the world. The King Cobra range took Big Bertha's oversized principle a few steps further. King Cobra drivers were large but so to were King Cobra irons.
In a market often dominated by company's that seem to have been around almost as long as the Royal and Ancient itself, Cobra struck a blow for the new kids on the block. By 1996 Cobra has fully established itself as a major player in golf equipment and the company was more than happy to hold its own against the more established firms.
Buoyed by the confidence of success Cobra continued to develop and advance throughout the 1990's and into the new millennium. Cobra's drivers, Cobra woods and irons were joined by specialised wedges designed by short game tsar Phil Rodgers and the Cobra Baffler continued to evolve, impress and sell in massive volumes.
If traditionalists had scoffed at some of the places Cobra seemed to be taking the game, the paying public lapped it up. Thanks to their championing of graphite Cobra also attained cross market appeal: Ladies, Seniors and Juniors all found benefits in the lightweight Cobra drivers and Cobra irons.
In 2006 Cobra announced it was going back on Tour and it was to prove an incredibly successful comeback. Six months later Geoff Ogilvy was the proud winner of the US Open and Jang had her used her Cobra clubs as she retained her British Women's Open title. The year ended on a high when Jason Zuback used his Cobra driver to win his fifth World Long Drive Championship. If any further proof were needed that Cobra were a major player this was surely it.
In 2009 Cobra was sold by Acushnet, the parent company of Titleist and FootJoy, to Puma and the new company of Cobra Puma Golf started an new chapter in the life of Cobra.