Pelisek reviews 915 launch & reveals direction for next irons.
Inside the Pro V1 changes and why soft is not always longer.
Scotty Cameron GoLo 2015 range are high MOI for stability
Scotty Cameron has added Roundback model to Select range.
2015 Pro V1 and Pro V1 X boast new softer cover for more feel
Scotty Cameron Futura offer high MOI face balanced stability.
ARC channel increases speed and distance in 915 D2 and D3 driver
ARC technology lowers spin and increases speed for more distance
ARC technology in a 915H and 915Hd head.
Exclusive inside look inside Scotty's place in California.
Titleist's Test ball takes on the current Pro V1 and outlasts it.
The 915 drivers use an ARC to deliver more forgiveness and speed
The 915F gets big headed as it takes over from Fd as our choice
Titleist 915H is betting looking & more exciting than older sister.
3 finishes, 6 grinds & 9 lofts mean a Titleist SM5 fitting review
I like the Titleist 712U hybrid, but it's not right for me. Here's why.
Titleist improve flight, forgiveness and the feel with AP1 714 for mid handicappers
Find out how each AP2 iron is individually designed for its loft for better feel.
Titleist's forged cavity back's feature new sole grinds for better turf interaction
Blended hosel, new sole camber make 714 MB blades more friendly
A frustrated businessman and an x-ray machine. Strange bedfellows, for sure, but it was that odd combination that led directly to the creation of Titleist, the world’s most famous and successful golf ball manufacturer.
Phillip “Skipper” Young was one of the founders of Acushnet, a rubber company based in Massachusetts. A keen golfer who was dismayed at his lack of consistency on the course Young decided to see if the blame lay with his equipment. When he x-rayed his golf balls he discovered that the rubber cores were not properly centred: Young had found the reason for his erratic play and quickly set about finding the solution.
In 1930 Young unveiled the first Titleist golf ball – proving its effectiveness by using the world’s first mechanical golfer to show how consistent his ball was – and a revolution in golf ball production began. World War Two interrupted Titleist’s advance but the resumption of proper professional golf after 1945 allowed the company’s growth to continue.
By 1949 Titleist was the most popular golf ball at the US Open and Titleist has continued to dominate as the number one choice of tour professionals ever since. At Torrey Pines in 2008 Titleist celebrated its sixtieth straight year as top ball at the US Open.
As the Titleist brand grew the company began to branch out and, in 1962, acquired the company that made the Bulls Eye putter. By the end of the 1960’s it was possible for the budding amateur and the hardened professional to use Titleist drivers, Titleist irons and Titleist putters, hit Titleist balls and carry the whole lot in a Titleist bag.
More than seventy years after “Skipper” Young brought the forensic properties of an x-ray machine to bear on his golfing frustrations, the brand he created continues to represent the best in excellence and consistency.
From the Pro V1 golf ball, through the Scotty Cameron putter range and Vokey wedges, Titleist remains the brand that golfers across the world want to be seen with.