A frustrated businessman and an x-ray machine. Strange bedfellows, for sure, but it was that odd combination that led directly to the creation of Titleist, the world’s most famous and successful golf ball manufacturer.
Phillip “Skipper” Young was one of the founders of Acushnet, a rubber company based in Massachusetts. A keen golfer who was dismayed at his lack of consistency on the course Young decided to see if the blame lay with his equipment. When he x-rayed his golf balls he discovered that the rubber cores were not properly centred: Young had found the reason for his erratic play and quickly set about finding the solution.
In 1930 Young unveiled the first Titleist golf ball – proving its effectiveness by using the world’s first mechanical golfer to show how consistent his ball was – and a revolution in golf ball production began. World War Two interrupted Titleist’s advance but the resumption of proper professional golf after 1945 allowed the company’s growth to continue.
By 1949 Titleist was the most popular golf ball at the US Open and Titleist has continued to dominate as the number one choice of tour professionals ever since. At Torrey Pines in 2008 Titleist celebrated its sixtieth straight year as top ball at the US Open.
As the Titleist brand grew the company began to branch out and, in 1962, acquired the company that made the Bulls Eye putter. By the end of the 1960’s it was possible for the budding amateur and the hardened professional to use Titleist drivers, Titleist irons and Titleist putters, hit Titleist balls and carry the whole lot in a Titleist bag.
www.titleist.co.uk
With Titleist golf balls so utterly dominant, not only on the professional tours but on private members clubs and municipal links throughout the world, the company was able to build on the existing popularity of the brand. By the end of the 1990’s this policy was clearly working: Titleist’s reputation for excellence meant that between 1997 and 1999 the winners of nine straight major championships chose to use Titleist Drivers.
With Titleist balls celebrating sixty glorious years of US Open domination, 2008 also saw Titleist Irons, Titleist Wedges and Titleist Putters beat all their competitors amongst the game's elite as Titleist fairway woods also grew in popularity. More than seventy years after “Skipper” Young brought the forensic properties of an x-ray machine to bear on his golfing frustrations, the brand he created continues to represent the best in excellence and consistency.
From the Pro V1 golf ball, through the Scotty Cameron putter range and on to the latest 909 drivers, Titleist remains the brand that golfers across the world want to be seen with.
Drivers
Titleist 909 D2
0
None
Titleist 909 D3
2
Titleist 909 DComp
Fairway Woods
Titleist 906F4 13.5' Graphite Shaft
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Titleist 906F4 13.5' Steel Shaft
Titleist 906F4 15.5' Graphite Shaft
Titleist 906F4 15.5' Steel Shaft
Titleist 906F4 18.5' Graphite Shaft
Titleist 906F4 18.5' Steel Shaft
Titleist 909 F2 13.5' Graphite Shaft
Titleist 909 F2 13.5' Steel Shaft
Titleist 909 F2 15.5' Graphite Shaft
Titleist 909 F2 15.5' Steel Shaft
Titleist 909 F2 18.5' Graphite Shaft
Titleist 909 F2 18.5' Steel Shaft
Titleist 909 F3 13' Graphite Shaft
Titleist 909 F3 13' Steel Shaft
Titleist 909 F3 15' Graphite Shaft
Titleist 909 F3 15' Steel Shaft
Titleist 909 F3 18' Graphite Shaft
Titleist 909 F3 18' Steel Shaft
Golf Balls
Titleist 07 NXT Tour
Titleist DT Carry
Titleist DT Roll
Titleist NXT Extreme
Titleist PTS Carry
Titleist PTS Roll
Irons
Titleist AP1 Graphite Shaft
Titleist AP1 Steel Shaft
1
Titleist AP2 Graphite Shaft
Titleist AP2 Steel Shaft
Titleist ZB Forged Graphite Shaft
Titleist ZB Forged Steel Shaft
Titleist ZM Forged Graphite Shaft
Titleist ZM Forged Steel Shaft
Putters
Titleist Scotty Cameron Studio Select Fastback 1
Titleist Scotty Cameron Studio Select Newport
Titleist Scotty Cameron Studio Select Newport 1.5
Titleist Scotty Cameron Studio Select Newport 2
Titleist Scotty Cameron Studio Select Newport 2 Mid Slant
Titleist Scotty Cameron Studio Select Newport 2.6
Titleist Scotty Cameron Studio Select Newport 2.7
Titleist Scotty Cameron Studio Select Squareback 1
Utility Clubs
Titleist 909 H Graphite Shaft
Titleist 909 H Steel Shaft
Wedges
Titleist Vokey Spin Milled Black Nickel 2009
Titleist Vokey Spin Milled Oil Can 2009
Titleist Vokey Spin Milled Tour Chrome 2009
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