Exclusive inside look inside Scotty's place in California.
Titleist mark their 66th consecutive US Open with special ball.
A look in the bags of Els, Stenson, Bjorn, Goosen & others.
GM Pelisek talks 714 irons and how to be serious golfer.
The 2014 chrome-finish GoLo range features new weighting and a smaller #3 model.
The 2014 Scotty Cameron Select putters feature a new crisscross alignement aid.
The Titleist Vokey SM5 is available in 21 different loft, bounce and grind options.
First look at the new Titleist NXT Tour, NXT Tour S, Velocity and DT SoLo balls.
Full details of the 714 AP1, AP2, CB & MB Irons including the first reviews.
A look at the 14 Titleist clubs Adam Scott used to win The Barclays playoff event.
3 finishes, 6 grinds & 9 lofts mean a Titleist SM5 fitting review
I like the Titleist 712U hybrid, but it's not right for me. Here's why.
Titleist improve flight, forgiveness and the feel with AP1 714 for mid handicappers
Find out how each AP2 iron is individually designed for its loft for better feel.
Titleist's forged cavity back's feature new sole grinds for better turf interaction
Blended hosel, new sole camber make 714 MB blades more friendly
On the inside where the real differences are in the 2013 Titleist Pro V1.
The Titleist 913F.d Low Spin fairway wood succeeds the 910Fd as Titleist’s...
The Titleist 913H hybrid utility club is not really one club but a series...
The Titleist 913F fairway wood has been to the doctors for a bit of nip...
A frustrated businessman and an x-ray machine. Strange bedfellows, for sure, but it was that odd combination that led directly to the creation of Titleist, the world’s most famous and successful golf ball manufacturer.
Phillip “Skipper” Young was one of the founders of Acushnet, a rubber company based in Massachusetts. A keen golfer who was dismayed at his lack of consistency on the course Young decided to see if the blame lay with his equipment. When he x-rayed his golf balls he discovered that the rubber cores were not properly centred: Young had found the reason for his erratic play and quickly set about finding the solution.
In 1930 Young unveiled the first Titleist golf ball – proving its effectiveness by using the world’s first mechanical golfer to show how consistent his ball was – and a revolution in golf ball production began. World War Two interrupted Titleist’s advance but the resumption of proper professional golf after 1945 allowed the company’s growth to continue.
By 1949 Titleist was the most popular golf ball at the US Open and Titleist has continued to dominate as the number one choice of tour professionals ever since. At Torrey Pines in 2008 Titleist celebrated its sixtieth straight year as top ball at the US Open.
As the Titleist brand grew the company began to branch out and, in 1962, acquired the company that made the Bulls Eye putter. By the end of the 1960’s it was possible for the budding amateur and the hardened professional to use Titleist drivers, Titleist irons and Titleist putters, hit Titleist balls and carry the whole lot in a Titleist bag.
More than seventy years after “Skipper” Young brought the forensic properties of an x-ray machine to bear on his golfing frustrations, the brand he created continues to represent the best in excellence and consistency.
From the Pro V1 golf ball, through the Scotty Cameron putter range and Vokey wedges, Titleist remains the brand that golfers across the world want to be seen with.