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Advertising On Golfalot

Golfalot provides you with a quick and cost effective way to reach a dedicated golfing audience. Surveys carried out with our subscribers show that 44% do not buy golf magazines and 43% do not subscribe to watch golf on satellite or cable. Therefore we have an audience of active golfers that you are probably not reaching through traditional channels.

We market ourselves extensively through the press, search engines (we have over 100 #1 positions on Google alone) and links from other major sites. The site has received great reviews over the years in all the major UK golfing and national press and radio.  See our Media Centre for more information.

There are many ways that we can help you to launch a product, increase sales, data capture or raise brand awareness and these are listed below. However ther internet is not straight forward, so if you would like advice on any of these options please contact Golfalot or call Martin Hopley on 44 (0) 131 445 7195.

Site Statistics

Golfalot is a dynamic growing website - the number of visits to Golfalot.com doubled last year. In a growing medium we are growing fast!

Unique Users Per Month

Golfalot's unique users figure is now 193,000 per month and in 2010 the monthly figures are up over 15% year on year.

Unique Users Per Year

In the last 12 months, Golfalot had 1.64 million unique users.

Site Visits Per Month

Golfalot's monthly site visits is now over 280,000 per month.  

Page Impressions Per Month

Golfalot's monthly page impressions are over 1 million.

Email Database

Our email database increases all the time and we currently email over 20,000 golfers every week. All subscribers are confirmed opt in and we clean every week to ensure that all emails are active and valid.

User Profile

A recent survey carried out with our newsletter subscribers and site visitors shows that:

Media Habits

40% do not buy golf magazines
49% do not subscribe to watch golf on satellite or cable
25% do not use forum websites
40% use social network websites
42% use the internet as their primary source of new golf equipment information
29% use golf magazines as their primary source of new golf equipment information
14% use email newsletters as their primary source of new golf equipment information
90% use the internet every day
97% use broadband to access the internet
75% access the the internet from home
67% watch golf related video online

Playing

99.6% are golfers
72% are members of a golf club
58% use discount green vouchers to play golf
60% play golf at least 2 times a week
92% play golf at least once a week
44% book tee times online
62% went on a UK golf break in the last 2 years
35% went on a European golf break in the last 2 years

Playing Ability

4% have a handicap 0-5
23% have a handicap 6-12
43% have a handicap 13-20
23% have a handicap 21-28
2% have a handicap 29-36
1% have a handicap 37
5% have no handicap

Spending On Golf Club Memberships

25% spend under £500 per year
38% spend £500-£1000 per year
10% spend over £1000 per year

Spending On Green Fees (Excluding Memberships)

68% spend over £100 a year on green fees
36% spend £100-£250 a year on green fees
22% spend £250-£500 a year on green fees
10% spend over £500 a year on green fees

Spending On Golf Equipment

98% bought golf equipment in 2009
73% buy golf equipment online, with clubs (55%), clothing (49%), balls (49%), gloves (33%) and shoes (30%) the most frequently bought
31% spend £100-£250 a year on golf equipment
35% spend £250-£500 a year on golf equipment
21% spend over £500 a year on golf equipment
32% made the majority of their equipment purchases in a pro-shop
32% made the majority of their equipment purchases from an online store
17% made the majority of their equipment purchases in a high-street shop
9% made the majority of their equipment purchases in a driving range shop
67% did not buy or sell 2nd hand equipment online

Newsletter Subscribers

58% receive the newsletter for golf equipment price comparison
56% receive the newsletter for golf equipment news
45% receive the newsletter for competitions
32% receive the newsletter for special offers
29% receive the newsletter for world golf news
37% visit Golfalot.com 2 or more times a week
75% visit Golfalot.com at least once a week

Age Profile

5% age under 30
18% age 31-40
32% age 41-50
27% age 51-60
18% age 61

Gender

95% Male
5% Female

Nationality

Subscribers 93% UK
Site Visitors 83% UK & Ireland, 9% USA

As you can see Golfalot has a very active playing and buying audience that you are probably not communicating with through traditional channels. Contact us and we'll help you reach them!

Email Marketing

Every Golfalot subscriber is a confirmed opt-in and our lists are cleaned every week so we know exactly how many emails are getting through. The size and profile of our audience is shown above. If you register this week you will receive next week's newsletter. As well as general exposure, Golfalot News provides an ideal means to promote special offers and deals to a captive golfing audience.

 

Site Advert in Golfalot News

Our weekly newsletter is sent out to all registered Golfalot News subscribers. It provides a Monday morning update on all the week's golfing news and allows sponsors the opportunity to promote themselves to a very focused (and willing to listen!) golfing audience.

Site Adverts appear in the first section of the newsletter with a maximum of two per newsletter so you get maximum exposure. Each advert comprises a headline (45 characters including spaces), up to 150 words of text and 'call to action' site link below this (up to 45 characters including spaces). All links in each email are tracked and at the end of your campaign you sent a comprehensive report of the number of emails sent and the click through rate.

Click here to see our latest newsletter

 

Dedicated HTML Emails

Our Dedicated HTML Emails are a full colour email dedicated to your company and products. The content of each one is entirely up to you and Golfalot can assist with the layout and strategy for each email to get the maximum response. Our best performing Dedicated HTML Newsletters have click through rates of up to 20%!

Each Dedicated HTML Newsletter comprises an introduction and up to four paragraphs each containing 150 words, an images and site link. These dedicated emails are only sent once per week and it is best if they contain a special offer or competition for the user to ensure the best response.

Click here to see an example

Banners

We can serve your banner adverts in a variety of sizes throughout the Golfalot site over any time period to suit your campaign. Banners are served on a 'Run of Site' basis across Golfalot.com. Each banner is tracked and at the end of your campaign you will be informed of the number of banners shown and the click through rate.

Banners can be supplied as a .gif .jpeg or flash format with a maximum file size of 35k.  If using flash please contact us first to receive a click tag url.  Sizes of banners available are:

Leaderboard: 728x90
MPU: 300x250

Golfalot can also serve a variety of rich media adverts via our own ad serving systems or in conjunction with third party systems. Price depends on the type of advert so please contact Golfalot to discuss your requirements.

Video

Make the most of your video commercials by running them online with Golfalot.  Our media player serves video adverts throughout the site with the option of a tracked click through link under the video.  See this page

Videos can be commercials or advertorials and we can assist with creation and conversion if required.

For more information, contact Golfalot

Price Comparison Listings

The Golfalot Price Comparison section for golf equipment is also available through Pricerunner.co.uk. With the UK's only price comparison service for golf equipment, Golfalot allows users to search over 6500 products from every major retailer with a national pricing policy.

Like it or loath it, a growing number of golfers prefer to find product information and buy online. To meet this need Golfalot.com has created an online market place for golf equipment that is visited by up to 600,000 golfers a month who are actively looking to buy golf equipment. User surveys show that 64% of our users were looking to buy a immediately or within one month. Isn't that who you are trying to reach?

To sign up, please contact Golfalot.

Data Capture Competitions

For maximum exposure for your company, product or service, we can run Data Capture Competitions for up to 4 weeks. These are very popular with our users and are fantastic at raising awareness of a new product or service. Each competition is promoted as follows:

- competition section on the home page of Golfalot
- competitions page of Golfalot
- Dedicated HTML Email sent to all Golfalot subscribers 
- Newsletter promotion in the competitions section of Golfalot News 
- home page promotion

A survey of our users revealed that 20% of subscribers forward our dedicated competition emails onto friends, creating a viral marketing campaign. All competitions confirm to UK Data Protection laws and we will supply you with names and email addresses of entrants, plus other demographic details.

Contact Golfalot For Rate Card

Golf Course Database

The Golfalot Golf Course Database allows users to search every course in the UK & Ireland for discounts and offers.

If you have offers related to golf courses then we can run adverts to appear on any number of individual course pages. Each advert package includes:

- Logo, site link and 150 words of text on each course page in the relveant Offers section

- Link in 'Offers' section on the Advanced Search page to enable searches by course for your offer

Contact Golfalot For Rate Card

Advertisers 2010

Advertising Terms & Conditions

1. The contract is between you, the Advertiser, and Golfalot Limited.

2. The Advertiser will supply the advertisement in the format requested by Golfalot Limited, and shall abide by the pricing structure, publication periods and maximum file size in force from time to time. Prices, periods and file size may be subject to change from time to time without prior notice, refund or other liability.

3. The Advertiser is responsible for the accuracy and content of the advertisement. Golfalot Limited shall not be liable for the content of the advertisement nor for any infringement of third party intellectual property rights and the Advertiser hereby agrees to indemnify and hold Golfalot Limited harmless in this regard.

4. Golfalot Limited reserves the right to reject any advertisement it receives, or remove or alter any advertisement without prior notice, refund or other liability.

5. The Advertiser will indemnify Golfalot Limited against any and all loss or damage suffered or incurred as a result of the advertisement.

6. Payment is by invoice due immediately and must be paid in full before any advertisement is placed on the Golfalot site.

7. Cancellation within 14 days of the start date of the advertisement will incur a cancellation charge of 50% of the value of the advertising booked.  Cancellation within 7 days of the start date of the advertisement will incur a cancellation charge of 100% of the value of the advertising booked.

8. Golfalot Limited shall not be liable for any loss or damage which the Advertiser may suffer or incur as a result of a loss of service by reason of circumstances or events beyond Golfalot Limited's control. This includes services provided by third parties to Golfalot Limited for the operation of the Golfalot site.

9. These Terms & Conditions shall be governed by and construed in accordance with the laws of Scotland and the parties hereby submit to the jurisdiction of the Scottish courts. By placing an advertisement, the Advertiser acknowledges that it has read and accepted these Terms & Conditions.