Based on our email database the average user on Golfalot is a British male golfer, aged 30-50, with handicap between 7 and 20, using the internet every day from home. Just the type of person you would like to reach! A recent survey carried out with our newsletter subscribers shows that:
Media Habits
40% do not buy golf magazines
42% do not subscribe to watch golf on satellite or cable
30% do not use forum websites
69% do not use social network websites
40% use the internet as their primary source of new golf equipment information
32% use golf magazines as their primary source of new golf equipment information
14% use email newsletters as their primary source of new golf equipment information
89% use the internet every day
96% use broadband to access the internet
75% access the the internet from home
68% watch golf related video online
Playing
99% are golfers
75% are members of a golf club
61% use discount green vouchers to play golf
60% play golf least 2 times a week
90% play golf at least once a week
36% book tee times online
Golfalot users on average take 2 golf breaks a year to the UK & Ireland
Golfalot users on average take 1 golf break a year to Europe, The USA or Worldwide
Playing Ability
5% have a handicap 0-5
23% have a handicap 6-12
42% have a handicap 13-20
23% have a handicap 21-28
1% have a handicap 29-36
0.5% have a handicap 37
6% have no handicap
Spending On Golf Club Memberships
30% spend under £500 per year
38% spend £500-£1000 per year
8% spend over £1000 per year
Spending On Green Fees (Excluding Memberships)
24% spend under £100 a year on green fees
67% spend over £100 a year on green fees
37% spend £100-£250 a year on green fees
21% spend £250-£500 a year on green fees
8% spend over £500 a year on green fees
Spending On Golf Equipment
98% bought golf equipment in 2008
75% buy golf equipment online, with clubs (56%), clothing (51%), balls (46%) and shoes (33%) the most frequently bought
31% spend £100-£250 a year on golf equipment
35% spend £250-£500 a year on golf equipment
21% spend over £500 a year on golf equipment
30% made the majority of their equipment purchases in a pro-shop
31% made the majority of their equipment purchases from an online store
18% made the majority of their equipment purchases in a high-street shop
10% made the majority of their equipment purchases in a driving range shop
Newsletter Subscribers
62% receive the newsletter for golf equipment price comparison
59% receive the newsletter for golf equipment news
56% receive the newsletter for competitions
40% receive the newsletter for world golf news
29% receive the newsletter for special offers
31% visit Golfalot.com 2 or more times a week
71% visit Golfalot.com at least once a week
Age Profile
4% age under 30
18% age 31-40
34% age 41-50
38% age 51-60
17% age 61
Gender
95% Male
5% Female
Nationality
95% UK
As you can see Golfalot has a very active playing and buying audience that you are probably not communicating with through traditional channels. Contact us and we'll help you reach them!