Advertising On Golfalot

Golfalot provides you with a quick and cost effective way to reach a dedicated golfing audience of up to 200,000 golfers. Surveys carried out with our users show that 47% do not buy golf magazines and 37% do not subscribe to watch golf on satellite or cable. Therefore we have an audience of active golfers that you are probably not reaching through traditional channels.

We market ourselves extensively through the press, search engines (we have over 100 #1 positions on Google alone) and links from other major sites. The site has received great reviews over the years in all the major UK golfing and national press and radio.  See our Media Centre for more information.

There are many ways that we can help you to launch a product, increase sales, data capture or raise brand awareness and these are listed below. 

We also have in-depth information on our users and their golfing habits, so to find out more options please email Golfalot or call +44 (0) 131 445 7105.

We can serve your banner adverts in a variety of sizes throughout the Golfalot site over any time period to suit your campaign. Banners are served on a 'Run of Site' basis across Golfalot.com. Each banner is tracked and at the end of your campaign you will be informed of the number of banners shown and the click through rate.

Specifications

Banners can be supplied as a .gif .jpeg or flash format with a maximum file size of 40k as per IAB Guidlines. If using flash please also send a back-up image as a .gif or .jpg.  Sizes of banners available are:

Leaderboard: 728x90

MPU: 300x250

Header Takeovers: 990x118 with the Golfalot logo sized to 210x50 in the same position as the usual header.  Black and white versions of the logo can be supplied.

Site Skins: Click here

Golfalot can also serve a variety of rich media adverts via our own ad serving systems or in conjunction with third party systems. Price depends on the type of advert so please contact Golfalot to discuss your requirements.

Every Golfalot subscriber is a confirmed opt-in and our lists are cleaned every week so we know exactly how many emails are getting through. The size and profile of our audience is shown above. If you register this week you will receive next week's newsletter. As well as general exposure, Golfalot News provides an ideal means to promote special offers and deals to a captive golfing audience.

 

Site Advert in Golfalot News

Our weekly newsletter is sent out to all registered Golfalot News subscribers. It provides a Monday morning update on all the week's golfing news and allows sponsors the opportunity to promote themselves to a very focused (and willing to listen!) golfing audience.

Site Adverts appear in the first section of the newsletter with a maximum of two per newsletter so you get maximum exposure. Each advert comprises a headline (45 characters including spaces), up to 150 words of text and 'call to action' site link below this (up to 45 characters including spaces). All links in each email are tracked and at the end of your campaign you sent a comprehensive report of the number of emails sent and the click through rate.

Click here to see our latest newsletter

 

Dedicated HTML Emails

Our Dedicated HTML Emails are a full colour email dedicated to your company and products. The content of each one is entirely up to you and Golfalot can assist with the layout and strategy for each email to get the maximum response. Our best performing Dedicated HTML Newsletters have click through rates of up to 20%!

Each Dedicated HTML Newsletter comprises an introduction and up to four paragraphs each containing 150 words, an images and site link. These dedicated emails are only sent once per week and it is best if they contain a special offer or competition for the user to ensure the best response.

Click here to see an example

Make the most of your videos by broadcasting them online with Golfalot. Videos can be commercials or advertorials with click throughs tracked and we can assist with creation and conversion if required.

For more information, contact Golfalot

Our Buy Golf Equipment section is also available through Pricerunner.co.uk and allows users to search over 6500 products from every major retailer with a national pricing policy.

Like it or loath it, a growing number of golfers prefer to find product information and buy online. To meet this need Golfalot.com has created an online market place for golf equipment that is visited by up to 600,000 golfers a month who are actively looking to buy golf equipment.

User surveys show that 64% of our users were looking to buy immediately or within one month. Isn't that who you are trying to reach?

To sign up, please contact Golfalot.

For maximum exposure for your company, product or service, we can run Data Capture Competitions for up to 4 weeks. These are very popular with our users and are fantastic at raising awareness of a new product or service. Each competition is promoted as follows:

- competition section on the home page of Golfalot
- competitions page of Golfalot
- Dedicated HTML Email sent to all Golfalot subscribers 
- Newsletter promotion in the competitions section of Golfalot News 
- home page promotion

A survey of our users revealed that 20% of subscribers forward our dedicated competition emails onto friends, creating a viral marketing campaign. All competitions confirm to UK Data Protection laws and we will supply you with names and email addresses of entrants, plus other demographic details.

Contact Golfalot For Rate Card

The Golfalot Golf Course Database allows users to search every course in the UK & Ireland for discounts and offers.

If you have offers related to golf courses then we can run adverts to appear on any number of individual course pages. Each advert package includes:

- Logo, site link and 150 words of text on each course page in the relevant Offers section

- Link in 'Offers' section on the Advanced Search page to enable searches by course for your offer

Contact Golfalot For Rate Card