Srixon has announced that the 12th generation of their popular Soft Feel and Soft Feel Lady golf balls will be coming to golfers this Autumn, building upon a successful year which has seen the brand gain over 30% market share in the golf ball market over the last year.
Key technologies in the new Srixon Soft Feel and Soft Feel Lady include:
A soft centre gradually transitions to a firmer outer edge to provide a combination of excellent feel with impressive distance off the tee.
The Speed Dimples reduced drag when the ball is launched, and increase lift during it's descent to deliver better overall distance, particularly when it is windy.
This provides the soft feel that gives this ball it's name, whilst also adding more greenside spin to give you added control on tricky chips and pitches.
"This is our 12th generation Soft Feel golf ball, putting us at the forefront of the low-compression distance ball category. With this new model, we're excited to give golfers our longest Soft Feel to date, in a ball that maintains the signature feel golfers expect from a Soft Feel."
- Lionel Caron, Srixon Sports Europe's Chief Sales & Marketing Officer
The Srixon Soft Feel is available in the UK & Ireland from 1st November in White or Tour Yellow at an SRP of £25.00
The Srixon Soft Feel Lady is available from 1st October, also at £25.00, and is available in White or Pink.
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