Srixon have added to their extensive golf ball offering with the introduction of a 13th generation of the Soft Feel ball which is designed to offer enhanced ball speeds and control, as well as the signature soft feel, for golfers with moderate swing speeds.
An updated FastLayer Core adds more resilience which means it can snap back into shape faster after impact, which delivers more ball speed and reduces long game side spin which should result in straighter shots.
The balls include Srixon's Speed Dimple, with 338 aerodynamic dimples said to improve the overall performance of the ball flight even in the toughest wind conditions.
A lower drag coefficient means that the ball can cut through the air with less resistance which produces a more penetrating flight, and more ball speed without sacrificing distance.
There are three Soft Feel balls available in total: the standard Soft Feel, Soft Feel Lady and Soft Feel Brite.
The Soft Feel Lady is for women golfers who still want the same softness but with a slightly higher launch to promote more distance.
The Soft Feel Brite comes with Matte Visual Performance Technology, designed for golfers who want enhanced visibility on the course whilst keeping all of the same performance benefits.
The consistent love for the Soft Feel has been tremendous and with each generation, this being out 13th, we've tried to incorporate new ways of providing golfers a softer feel that's unmatched in a low-compression option.
This is our softest FastLayer Core to date. It's a core that is soft in the centre and firms up on the outside, giving golfers equal parts distance and feel.
Lionel Caron, Chief Sales and Marketing Officer, Srixon Sports Europe
Key Technologies in the Srixon Soft Feel:
FastLayer Core: With a soft centre that gradually transitions to a firm outer edge, the FastLaye Core gives Soft Feel incredible softness and distance off the tee.
Speed Dimple: For more distance and better performance in the wind, Speed Dimples reduces drag at launch and increase lift during descent.
Soft, Thin Cover: Provides more greenside spin and softer feel on all pitches, chips and putts.
The Srixon Soft Feel, Soft Feel Lady and Soft Feel Brite are available from 10th February and are priced at £28 per dozen.
The Soft Feel is available in White and Yellow, Soft Feel Lady is available in White or Pink, and Soft Feel Brite is available in Red, Orange or Green.
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