Srixon's AD333 golf ball has been a popular choice for a wide range of golfers all over the world for many years, and the 11th generation is set to hit the market again from January 2024.
Available in both a Pure White and Tour Yellow, the new AD333 is said to be an improvement on the high-performance design by offering new levels of distance and feel on every shot.
It offers a slightly lower compression rating and a softer cover than the previous AD333 balls, providing 'more spin performance and control than before'.
The new AD333 is a great ball for those seeking more control from tee to green. This ball will give golfers the feedback they're looking for performance-wise, along with added distance forgiveness, and control on approach and feel based shots.
Joe Miller, European Product Manager, Srixon Sports Europe.
Srixon are also placing more focus on sustainability with the AD333, by reducing the amount of plastic used on all packaging and committing to zero carbon emissions from either of their two ball plants.
The ball features a number of the same technologies as the Z-Star series which is used on Tour, and features a two-piece ionomer design which offers performance with good value for money.
To reduce unwanted spin off the tee and promote a straighter, longer ball flight, the ball's compression was lowered from 72 to 70 to allow for more deformation at impact.
The softer ionomer cover helps the ball stay in contact with the club's grooves for longer, providing more grip on approach shots.
The unique construction enables the ball to generate higher ball speed without affecting feel, and is particularly optimised for players with moderate swing speeds.
A new FastLayer Core transitions from soft in the centre to firm around the outer edge, which adds ball speed without sacrificing feel. This works alongside Srixon's 338 Speed Dimple Pattern, to encourage a penetrating ball flight which goes the distance in any playing conditions.
Spin Skin gives the ball more spin around the greens, as the specialised coating is designed to dig deeper into the grooves on the face. The coating helps to maximise spin for more control and stopping power on every shot.
The new Srixon AD333 is available from 20th January at an RRP of £28 per dozen, and offered in both Pure White and Tour Yellow.
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