Dan Box
By Dan Box

Titleist has announced the latest generation of the AVX ball, which has been engineered to deliver better ball speed, longer distance and increase short game spin - pretty much everything you'd want from a golf ball - whilst still retaining an extremely soft feel.

Titleist AVX Golf Ball

Frederick Waddell, Senior Product Manager of Titleist Golf Balls, commented:

In our ongoing discussions with golfers, we are constantly meeting players who tell us, "AVX is the ball I'd been waiting for'. At the same time, we've been able to lean on those golfers to better understand how they experience AVX and what we can do to help them shoot lower scores.

The improvements to AVX are a direct result of their insights and the inventiveness of our R&D team to take this design to the next level - and we expect golfers to see better numbers across the board.

The new AVX is faster and longer, it performs better around the green, and delivers even more of the incredibly soft feel that golfers love about this product.

New core, cover and aerodynamic technologies have been incorporated into the low compression, multi-layered golf ball which offers the lowest flight, lowest spin and softest feel of Titleist's three premium performance golf ball offerings.

New, Larger Core Formulation generates high speed with low spin on longer shots, to generate more distance with an 'exceptionally' soft feel.

Titleist AVX Golf Ball

A Redesigned High Flex Casing Layer promotes higher ball speed and lower spin too, enhancing distance on longer shots.

New, Thinner Cast Urethane Elastomer Cover System has been engineered specifically by Titleist to provide a combination of great ball speed with increased greenside spin and control.

Titleist AVX Golf Ball

Unique Catenary Aerodynamic Dimple Design delivers a piercing, low trajectory while providing a consistent ball flights on all shots.

Titleist AVX Golf Ball

The Titleist AVX balls are available from 7th February at an SRP of £52 per dozen, in both white and high optic yellow colourways.

More from Titleist


Titleist AVX 2020 Golf Ball

Titleist AVX 2020 Golf Ball - Product Details

UK Launch07 February 2020
UK Launch RRP£52
USA Launch07 February 2020
European Launch07 February 2020
Handicap Range
GolferMens, Women
Ball Construction3-Piece
Ball FeelSoft
Colour OptionsWhite, Yellow
Quantities3, 12
Manufacturer's WebsiteTitleist Website

Facebook Comments