Choosing to wear Puma golf shoes isn't just a lifestyle choice, it's a LiteStyle choice.
LiteStyle is Puma Golf's latest trend, focused on creating lightweight, comfortable shoes with the ultimate performance in mind. The latest addition to the LiteStyle range is the new Puma Biofusion shoe. Rickie Fowler says the Biofusion is "easily the best golf shoe I’ve ever worn."
Available in four colours initially, the Puma Biofusion offers a clean, modern look with the company's latest footwear technology in a shoe that weighs in at just 354 grams.
The upper portion of the shoe is designed to be breathable, lightweight and supportive. Made from Puma's new Rovenica Plus microfiber material the upper has benefit of a premium, soft look whilst also being very lightweight. Puma even upgraded the way the laces work, allowing them to move freely from the upper of the shoe to provide improved support and stability.
Puma were able to save more weight in the midsole. The portion between the upper and sole is made from a new EVA foam that Puma say is 15% lighter than traditional midsole foam.
Turn the shoe over and you will see the super thin PowerFrame outsole. Strategically placed grooves and low-profile cleats work together on the sole to offer a platform that is both stable and flexible. Whilst the white channels between the grooves may look immaterial, they actually provide the sole with the space to flex and adapt the surface under your feet.
“The Biofusion literally fuses our most advanced and top performing technologies into a system that works together to create a revolutionary golf shoe,” said Grant Knudson, Puma Golf's footwear manager. ”Our goal here is to provide golfers with the best of what Puma Golf has to offer, merging function and fashion to improve their game and increase confidence on the course.”
One person that believes in both fashion and performance is Cobra Puma Tour player Rickie Fowler. Having tried the new Biofusion shoes on the course, he said “the technology behind this shoe makes a noticeable difference for me on the course, it's super light but provides the right amount of flexibility and support through my swing.”
In addition to the Biofusion shoe, Puma are also offering a Womens and Lite version of the shoe. The ladies model will be launched alongside the standard Biofusion with an RRP of £75, whilst the Biofusion Lite will be available at £90.
The Biofusions might not be available to the public until February but it didn't take long for Rickie Fowler to get his hands on them. Here's a look at the pair he wore at the Humana Challenge in January.