Winner of The Sentry 2024
All new Ai Smart Face gives you distance and control right across the face
Callaway's "gold standard" tour ball has arrived
Winner of the 2023 Australian PGA Championship
Winner of the 2023 DP World Tour Championship
Winner of the 2023 World Wide Technology Championship
Artificial Intelligence makes its way to the putter world...
Winner of the 2023 Qatar Masters
The best aspects of a hybrid and a fairway wood, all in one!
Full details on Apex Pro, Apex CB, Apex MB and Apex UT here
Winner of the 2023 Made in HimmerLand
Featuring urethane microspheres for improved sound and feel
Winner of the 2023 KLM Dutch Open
Callaway introduces new footwear with their latest technology, comfort and design.
The iconic game-improvement range returns again
Winner of the 2023 Augusta National Women's Amateur
Winner of the 2023 WGC-Dell Technologies Match Play
Winner of the 2023 Honda Classic
Winner of the 2023 Genesis Invitational
Winner of the 2022 Sony Open in Hawaii
New Ai Smart Face provides fantastic distance
Distance and forgiveness combined in updated Paradym package
Low-spin driver ideal for good players with plenty of speed
Draw-biased driver provides a great option for slicers
"One of the straightest drivers I have ever tested!"
Retro styling and out of the box comfort
Callaway's forgiving 5 wood put to the test
Larger footprint for more versatility and control
Callaway's "ultimate players performance iron" tested
Iconic game-improvement irons put to the test
A legend returns - in the most forgiving shape yet
Traditional styling meets out of the box comfort
Cavity back wedges make life easier, but come at a price
Friendly, forgiving Callaway irons that go the distance
Keep the elements out with Callaway's latest stand bag offering
Friendly looking hybrid is so easy to use
In 1981 an American called Ely Callaway sold his vineyard for $14 million making a $9 million profit. Having excelled in the military and in business Ely could have settled into a comfortable retirement.
Instead he bought a stake in a small club maker. Callaway Hickory Sticks USA would go on to become one the biggest equipment manufacturers in the world.
Although a wealthy man, Ely Callaway understood that hard work would be the only to make his business work and he was prepared to do anything to help the firm grow – on occasion turning his Cadillac into an unlikely delivery van.
By the mid 1980's Callaway had employed Richard C Helmstetter as chief club designer and with ranges like Callaway Edge and Callaway Persimmon the quality and attention to detail bestowed on every Callaway driver and Callaway iron was filtering through the golfing world.
Callaway IronsIn 1988, when the company relaunched as Callaway Golf, sales had reached $4.8 million. By 1989 with both the S2H2 Callaway irons and the S2H2 Callaway driver on sale the company had broken the $10 million sales barrier for the first time. In 1990, with Callaway drivers the number one choice on the senior’s tour, that sales figure had doubled again.
In 1991 Callaway launched the iconic Big Bertha driver. That year it carried Mark Brooks to two PGA Tour wins and by the end of 1992 it had become the number one driver on the LPGA Tour and the Champion’s Tour.
By the end of 1994 Callaway’s impact had grown even more with sales bursting past the $250 million dollar mark and Callaway drivers now the number one choice of PGA professionals. The same year also saw the launch of Big Bertha Callaway fairway woods and the Big Bertha Callaway irons allowing all golfers the chance to enjoy the forgiveness of the Big Bertha throughout their bag. By 1995, with Callaway professional Annika Sorenstam capturing her first major, Callaway drivers had become the number one choice on every major tour in the world.
By 1996 Callaway had become the world’s largest manufacturer of golf clubs and the range covered everything from Callaway drivers to Callaway wedges and Callaway putters.
By the end of century Ely Callaway’s vision of being the biggest and the best was fully realised with Callaway’s annual sales now dwarfing their nearest competitors. In the new millennium Callaway signed Arnold Palmer and Arnie’s remaining appearances in tournaments around the world would seem him delight his fans with a bag full of Callaway clubs.
Callaway PuttersCallaway had also purchased Odyssey putters and they continued to grow their market share and the launch of the Two Ball putter was to completely revolutionise the way manufacturers approached putter design. At the same time the launch of Callaway golf balls was also impacting on that notoriously competitive market.
The quite incredible impact that Callaway had made in such a short period of time is best illustrated by the company's position of dominance: By 2003 Callaway drivers, Callaway irons and Callaway putters were the number one choice of world golf - as they had been for the previous seven years.
Ely Callaway died in 2001 but today the company remains infused and enthused by the dedication and commitment he brought to the company he created.