Designer discusses M2 range and picks his favourite.
M2 driver, fairway & rescue give players extra M options.
Low CG and new Speed Pocket boost launch angle & distance.
3 tour proven models in Oversized and Counter Balanced series.
Boost foam and new 360Wrap saddle added to Tour360 range.
Designed specifically to assist launch at slower swing speeds.
Updated Tour Preferred, Tour Preferred X & Project (a).
Benoit Vincent reveals the design strategies for M1 & PSi.
TM PSi's strike balance between sound, feel and distance.
Multi-material crown and T-Track in TM's longest ever driver.
M1 Fairway & M1 Hybrid complete M1 family.
Stats analysis package to help you improve your game.
Limited edition shoes to celebrate The Open in Scotland.
TaylorMade give Daddy Long Legs Plus Super Stroke balance.
Golf Tile app brings GPS & shot tracking to Microsoft Band
Exec VP Toulon & Designer Vincent talk TM in black & white.
Ashworth's Indigo range emphasises natural performance.
Looks & performance of M1 with more forgiveness for less cash.
Great performance, sound & feel from multi-material head.
Low CG and fast face take game improvement irons to new heights.
Black all-steel head, includes larger & improved Speed Pocket.
Tour360 style with Boost comfort for all sizes of golfers.
Join the GPS Band to track & analyse your strokes gained.
Cast & forged, face & sole slots combine in performance iron.
Double the sliding weights offers more forgiveness.
Dark looks & sole weights create better player, anti-left hybrid.
Two weight tracks offer super-fine tuning of classy carbon head.
The UDI declares more forgiveness than your average long iron.
Asym Energy Boost is on the front foot for comfort & performance.
Tour Preferred is Golfalot Preferred as EF grooves meet classic grind.
Dark looks in 4 classic shapes with a much improved insert.
Large heads combine forgiveness and speed for maximum distance.
TaylorMade golf equipment first appeared in 1979 when the company, founded by Gary Adams, launched the TaylorMade Metalwood. The club marked a massive step forward for driver and fairway wood technology and it wasn’t long before the world was sitting up and taking notice. In 1984 the Metalwood helped Lee Trevino to win his second US PGA title, the last of his six majors.
Gary Adams was a keen golfer who enthusiastically tried to improve the performance of his golf clubs. In the 1970’s he discovered that the new two-piece golf ball travelled further and straighter when a metal wood was used. From that discovery TaylorMade was born.
With Trevino’s victory – and a string of other victories in the mid 1980’s as professionals discovered the advantages of TaylorMade drivers – the company began to grow in the public consciousness.
The company diversified into other golf products and grew to become the second largest manufacturer of golf equipment in the United States. TaylorMade irons and TaylorMade putters, sold under the Rossa putter brand, soon joined TaylorMade drivers and TaylorMade fairway woods on both the professional tours and the bestselling lists. TaylorMade golf balls and TaylorMade golf bags were also becoming increasingly common on the fairways of the world.
In the 1980’s TaylorMade had been acquired by the French company Salomon S.A, a move which increased the global reach of TaylorMade golf equipment. Towards the new millennium TaylorMade’s corporate horizons were expanded once again in billion dollar takeover by the sports equipment giant Adidas.