Tomo explains the tech behind TaylorMade's most forgiving iron.
Design improvements increase comfort and stability.
Tomo gives us the inside track on the latest P700 better player irons.
Royal Birkdale inspired clothing and what the players will wear.
TM VP of Tour lifts lid on how you sign player like Rory to your brand.
Augusta themed golf bags and headcovers for 1st Major.
What Dustin, Jordan & co will be sporting at Augusta.
3 bounce options suit all swings and conditions.
Purist performance in a modern Tour inspired design.
Driver choice is key to long-term equipment decision.
Latest Power franchise shoe uses Boa L6 closure.
TM designer explains why 5-layers delivers more distance.
Fascinating insight into creation of 2017 M1 M2 irons.
The man who makes the metals reacts to Tiger & Rory using M2.
Elevated performance in latest M1 & M2 drivers
TaylorMade say irons deliver distance, height & forgiveness.
5 layers include Tri-Fast Core and Dual-Spin cover.
SpeedFoam goes to the head of the P790 hollow irons.
Forged cavity back blade brings tech to better players.
Compact cavity back combines blade style with a little forgiveness.
More Boost and wider fit are wired to go with BOA.
Compact version of Spider putter brings forgiveness from Tour.
Milled finish and wider range of grinds will appeal to better players.
Five layer premium ball has the X factor to be a challenger.
M1 irons give better players performance with forgiveness.
Better sound, feel & looks make 2017 a vintage for M2 irons.
Better sound and forgiveness from fairway that goes the distance.
Speed Pocket joins single moveable weight on new look sole.
Revised M1 design adds forgiveness & improves sound.
Geocoustic design makes the M2 driver a sound choice.
M family looks with revised sole and hosel come to the Rescue.
Better looks combine with sliding weight that now offers draw option.
TaylorMade golf equipment first appeared in 1979 when the company, founded by Gary Adams, launched the TaylorMade Metalwood. The club marked a massive step forward for driver and fairway wood technology and it wasn’t long before the world was sitting up and taking notice. In 1984 the Metalwood helped Lee Trevino to win his second US PGA title, the last of his six majors.
Gary Adams was a keen golfer who enthusiastically tried to improve the performance of his golf clubs. In the 1970’s he discovered that the new two-piece golf ball travelled further and straighter when a metal wood was used. From that discovery TaylorMade was born.
With Trevino’s victory – and a string of other victories in the mid 1980’s as professionals discovered the advantages of TaylorMade drivers – the company began to grow in the public consciousness.
The company diversified into other golf products and grew to become the second largest manufacturer of golf equipment in the United States. TaylorMade irons and TaylorMade putters, sold under the Rossa putter brand, soon joined TaylorMade drivers and TaylorMade fairway woods on both the professional tours and the bestselling lists. TaylorMade golf balls and TaylorMade golf bags were also becoming increasingly common on the fairways of the world.
In the 1980’s TaylorMade had been acquired by the French company Salomon S.A, a move which increased the global reach of TaylorMade golf equipment. Towards the new millennium TaylorMade’s corporate horizons were expanded once again in billion dollar takeover by the sports equipment giant Adidas.