One of the world's largest and most recognisable brands Adidas began life in Germany in 1948, founded by the sports shoe designer Adolf Dassler.
Since then Adidas has become a global company associated with high levels of performance from sports people and athletes in a range of fields.
The company's serious entry into the world of golf took almost fifty years but since the late 1990's, and with the acquisition of TaylorMade, Adidas has become a major player in the golf equipment industry.
Already renowned for the quality of its sports wear Adidas has made a smooth transition into the highly competitive world of golf shoes and golf clothing. Products such as Climaproof Adidas golf outerwear and the Tour 360 Adidas golf shoes have won fans and a large market share.
Trading on their exisiting brand awareness, and aided by young stars like Sergio Garcia, Justin Rose, Natalie Gulbis and Paula Creamer, Adidas have been able to bring a freshness that has not always been apparent in a golfing market that had, previously, placed a lot of faith in tradition.
The Adidas approach of allowing TaylorMade to concentrate on producing golf clubs and equipment has allowed the company to focus on what it does well: Producing high quality shoes, clothes and Adidas golf bags that players can feel comfortable with.