The AeroBurner range of golf clubs has leapt into the market with what can best be described as 'Attitude'.
Firmly aimed at players who just want to pick up the club, stand over the ball and give it all they've got. Packed with technology but without saying too much about it, AeroBurner shouts quick and long.
So what sort of ball fits with this image?
TaylorMade thinks it's the AeroBurner Pro with packaging that declares, "You'll crush it. You'll control it. You'll score with it."
The AeroBurner Pro is a 3-Piece ball with an Ionomer construction and the speed off the face comes from the high-energy React core that stores the energy generated at impact and then releases that in terms of velocity with great efficiency.
Once in the air the hang-time, and therefore distance, is thanks to 342 high-lift and low-drag dimple pattern.
Of course these days golfers don't expect distance balls to feel like rocks and the AeroBurner gets both spin control and its soft feel from the interface of TaylorMade's SpinMantle and its proprietary Iothane cover.