A new Front Track features 2 sliding weights for less spin & more forgiveness
TaylorMade's fastest fairway to date with new speed pocket.
RSi irons family bring you Face Slot Technology for distance across the whole face.
Adipower Boost shoes use foam for unprecedented comfort.
R15 driver Front Track has 2 sliding weights to reduce spin.
TaylorMade AeroBurner uses Aero Hosel fin hosel for more speed.
Raised centre crown guarantees aerodynamic speed.
R15 fairways maximise distance and control with first weight track.
TM AeroBurner Rescue also features new speed pockets.
R15 Rescue features new shape and adjsutable hosel.
Face slots on RSi's maintain ball speed across whole face.
Adidas AW2014 range offers weather beating performance.
TaylorMade add 3 new models to their counterbalanced range.
First look at the new weapon in Justin Rose's bag.
The TaylorMade Driver celebrates a year of "Lofting Up"
Ashworth launches a premium spikeless golf shoe
A look in the bags of Els, Stenson, Bjorn, Goosen & others.
The Climachill shirt uses aluminium dots to keep you cool.
Traditional looks, soft feel and new ThruSlot technology.
With lofts up to 16°, SLDR S is designed to offer "distance for all".
Aero Hosel delivers a light, forgiving, fun driver with fast looks.
The first Face Slot iron faces the full force of the Golfalot review.
New Front Track with 2nd weight makes the R15 easier to play.
Mid-length counterbalanced putter aligns well for smooth stroking.
Wider fit and quality construction gives a great all round street shoe.
They are great, you may want them, but should you have them?
The grip on grass is as tight as Kaymer's on US Open
Added aluminium & titanium keep you cool as the mercury rises
How does the new, grey SLDR S differ from the original SLDR.
The Tour Preferred ball is also perfect for good amateurs.
Find out how the Speed Pocket increases forgiveness.
The JetSpeed Fairway wood takes off in search of drivers to kill.
Understated style, very comfy, but what about the grip?
A redesigned head in the SLDR driver delivers less spin and more distance.
Ever wondered what would win if a Tank went to head-to-head with a Daddy Long Legs?
Tweets from @Golfalot/taylormade-tour-tweets
TaylorMade golf equipment first appeared in 1979 when the company, founded by Gary Adams, launched the TaylorMade Metalwood. The club marked a massive step forward for driver and fairway wood technology and it wasn’t long before the world was sitting up and taking notice. In 1984 the Metalwood helped Lee Trevino to win his second US PGA title, the last of his six majors.
Gary Adams was a keen golfer who enthusiastically tried to improve the performance of his golf clubs. In the 1970’s he discovered that the new two-piece golf ball travelled further and straighter when a metal wood was used. From that discovery TaylorMade was born.
With Trevino’s victory – and a string of other victories in the mid 1980’s as professionals discovered the advantages of TaylorMade drivers – the company began to grow in the public consciousness.
The company diversified into other golf products and grew to become the second largest manufacturer of golf equipment in the United States. TaylorMade irons and TaylorMade putters, sold under the Rossa putter brand, soon joined TaylorMade drivers and TaylorMade fairway woods on both the professional tours and the bestselling lists. TaylorMade golf balls and TaylorMade golf bags were also becoming increasingly common on the fairways of the world.
In the 1980’s TaylorMade had been acquired by the French company Salomon S.A, a move which increased the global reach of TaylorMade golf equipment. Towards the new millennium TaylorMade’s corporate horizons were expanded once again in billion dollar takeover by the sports equipment giant Adidas.