See how TaylorMade and their Tour players celebrated the first birthday of the SLDR driver.
Our photos and thoughts of TaylorMade's first iron with ThruSlot technology.
Details and photos of the new TaylorMade UDI that's help Justin Rose win back-to-back.
First look at the new weapon in Justin Rose's bag.
The TaylorMade Driver celebrates a year of "Lofting Up"
A look in the bags of Els, Stenson, Bjorn, Goosen & others.
The Climachill shirt uses aluminium dots to keep you cool.
Traditional looks, soft feel and new ThruSlot technology.
With lofts up to 16°, SLDR S is designed to offer "distance for all".
Larger footprint & shallower face makes the SLDR S more playable.
A new colour scheme and shape for a wider range of players.
Athetically-inspired model with durable Gripmore sole.
Combining the best of spiked and spikeless shoes.
TaylorMade reveal an all-new white version of the SLDR driver.
New TP wedges, available in either a Classic or ATV sole grind.
260cc mini-driver designed to be a more accurate & longer off the tee.
Video with Masun Denison about the adizero one and new Gripmore & Pure 360 shoes
Scared by short putts? TaylorMade's new putter provides some counterbalance.
Sneak peek at what Rory, Bubba & Rickie will wear at Augusta.
Meet the soft 3-piece ball designed for mid-handicap players.
They are great, you may want them, but should you have them?
The grip on grass is as tight as Kaymer's on US Open
Added aluminium & titanium keep you cool as the mercury rises
How does the new, grey SLDR S differ from the original SLDR.
The Tour Preferred ball is also perfect for good amateurs.
Find out how the Speed Pocket increases forgiveness.
The JetSpeed Fairway wood takes off in search of drivers to kill.
Understated style, very comfy, but what about the grip?
A redesigned head in the SLDR driver delivers less spin and more distance.
Ever wondered what would win if a Tank went to head-to-head with a Daddy Long Legs?
The Adidas AdiZero is one of the lightest golf shoes in the market as we found out.
The TaylorMade RocketBallz Stage 2 fairway wood is pretty much the same...
With the Lethal golf ball TaylorMade has finally made a golf ball that...
When you first see the TaylorMade R1 driver you are probably going to do...
The TaylorMade RocketBladez iron has been launched with much fanfare, but...
Tweets from @Golfalot/taylormade-tour-tweets
TaylorMade golf equipment first appeared in 1979 when the company, founded by Gary Adams, launched the TaylorMade Metalwood. The club marked a massive step forward for driver and fairway wood technology and it wasn’t long before the world was sitting up and taking notice. In 1984 the Metalwood helped Lee Trevino to win his second US PGA title, the last of his six majors.
Gary Adams was a keen golfer who enthusiastically tried to improve the performance of his golf clubs. In the 1970’s he discovered that the new two-piece golf ball travelled further and straighter when a metal wood was used. From that discovery TaylorMade was born.
With Trevino’s victory – and a string of other victories in the mid 1980’s as professionals discovered the advantages of TaylorMade drivers – the company began to grow in the public consciousness.
The company diversified into other golf products and grew to become the second largest manufacturer of golf equipment in the United States. TaylorMade irons and TaylorMade putters, sold under the Rossa putter brand, soon joined TaylorMade drivers and TaylorMade fairway woods on both the professional tours and the bestselling lists. TaylorMade golf balls and TaylorMade golf bags were also becoming increasingly common on the fairways of the world.
In the 1980’s TaylorMade had been acquired by the French company Salomon S.A, a move which increased the global reach of TaylorMade golf equipment. Towards the new millennium TaylorMade’s corporate horizons were expanded once again in billion dollar takeover by the sports equipment giant Adidas.