Benoit Vincent reveals the design strategies for M1 & PSi.
TM PSi's strike balance between sound, feel and distance.
Multi-material crown and T-Track in TM's longest ever driver.
M1 Fairway & M1 Hybrid complete M1 family.
Stats analysis package to help you improve your game.
Limited edition shoes to celebrate The Open in Scotland.
TaylorMade give Daddy Long Legs Plus Super Stroke balance.
Golf Tile app brings GPS & shot tracking to Microsoft Band
Exec VP Toulon & Designer Vincent talk TM in black & white.
Ashworth's Indigo range emphasises natural performance.
Two new shoes for Ashworth's 2015 line up.
Tour360 X Boa and Climacool added to 2015 shoe range.
EF wedge comes with Nickel Cobalt Electroformed grooves.
Asym Energy Boost supports each foot's needs during the swing.
Classic TM head shapes get dark glare finish and aluminium insert.
TaylorMade bring popular Mini option to AeroBurner driver.
Max COR face and high MOI design make perfect combination
Cast & forged, face & sole slots combine in performance iron.
Double the sliding weights offers more forgiveness.
Dark looks & sole weights create better player, anti-left hybrid.
Two weight tracks offer super-fine tuning of classy carbon head.
Asym Energy Boost is on the front foot for comfort & performance.
Tour Preferred is Golfalot Preferred as EF grooves meet classic grind.
Dark looks in 4 classic shapes with a much improved insert.
Large heads combine forgiveness and speed for maximum distance.
TaylorMade's Mini drives just as well from the tee or the fairway.
Superb comfort & grip from sole featuring Boost & Gripmore.
The R returns to fairways with sliding sole weight in classy head.
Aeroburner Rescue is light, forgiving and has an AeroHosel.
The AeroBurner fairway is made for distance and delivers.
The best of Adams joins forces with a TaylorMade Rescue
Aero Hosel delivers a light, forgiving, fun driver with fast looks.
TaylorMade golf equipment first appeared in 1979 when the company, founded by Gary Adams, launched the TaylorMade Metalwood. The club marked a massive step forward for driver and fairway wood technology and it wasn’t long before the world was sitting up and taking notice. In 1984 the Metalwood helped Lee Trevino to win his second US PGA title, the last of his six majors.
Gary Adams was a keen golfer who enthusiastically tried to improve the performance of his golf clubs. In the 1970’s he discovered that the new two-piece golf ball travelled further and straighter when a metal wood was used. From that discovery TaylorMade was born.
With Trevino’s victory – and a string of other victories in the mid 1980’s as professionals discovered the advantages of TaylorMade drivers – the company began to grow in the public consciousness.
The company diversified into other golf products and grew to become the second largest manufacturer of golf equipment in the United States. TaylorMade irons and TaylorMade putters, sold under the Rossa putter brand, soon joined TaylorMade drivers and TaylorMade fairway woods on both the professional tours and the bestselling lists. TaylorMade golf balls and TaylorMade golf bags were also becoming increasingly common on the fairways of the world.
In the 1980’s TaylorMade had been acquired by the French company Salomon S.A, a move which increased the global reach of TaylorMade golf equipment. Towards the new millennium TaylorMade’s corporate horizons were expanded once again in billion dollar takeover by the sports equipment giant Adidas.