It appears that two major influences in golf equipment have burst onto the market in recent seasons: colour and adjustability. That trend is set to continue, with news from our friends at FootJoy that they are releasing their Contour Casual shoe
through their popular MyJoys programme.
The Contour Casual shoe was first launched in April 2012. Born from the Contour Series, the Casual model is designed with the convenience of wearing the same shoe on and off the course. Following its immediate success, it has become the world's best-selling spikeless golf shoe.
To design your own FootJoy Contour Casual shoes, simply visit www.MyJoys.co.uk
and you can begin choosing from 1.6 million different design combinations on the Contour Casual alone. Customize and colour all areas of the shoe from base to the saddle, to the laces and accent panels. We were given an exclusive look at the new service, and drafted up our own Golfalot Contour Casual:
"The Contour Casual has become an instant hit for FJ since its launch a year ago and demand has surpassed all expectations. With the MyJoys programme continuing to captivate the imagination and inspire the creative juices of golfers all around the world, we felt this was a great opportunity for golfers to fuse comfort and style by introducing Contour Casual into MyJoys," commented Russell Lawes, FootJoy's European Marketing Manager.
"We are always looking to bring original patterns, colours and leathers into the mix and feel this shoe really fits the MyJoys ethos. As ever traditional performance, premium materials, comfort and style remain true to the FootJoy brand which we have delivered for over 100 years."
In addition to the materials and colours of the shoe, players can add a logo, flag or text to further personalize their new shoes. Dozens of logos are available and will be stitched into the heel of the shoe. Here are just some of the options available:
One of the cool things about the online MyJoys service is the depth of the options. As well as colours and logos, players can choose different options to ensure their new pair of MyJoys fit perfectly and are comfortable on the course. 16 different sizes of shoe are offered, in 5 different widths and players can even order a different size of shoe for each foot.
Be warned however, designing your own shoes at www.MyJoys.co.uk
is very addictive, as the service is very easy and quick to use. With more than a million different combinations, there are some bright and wacky possibilites. If you design a pair, be sure and tweet
us or share it via our Facebook
The Contour Casual MyJoys are available from June 17th, 2013, and a pair of MyJoys-designed Footjoy Contour Casual shoes will cost £140.
To learn more about FootJoy shoes, watch our interview with FootJoy's Richard Fryer