Alessio Dello Russo
By Alessio Dello Russo

Cleveland introduces the new HB SOFT Milled line putters, updating their comprehensive range whilst offering 10 tour-proven putter shapes and a combination of features and technologies.

The process of crafting the HB SOFT Milled putters starts with each shape being cast in molten steel before the face and back are precisely milled for performance, the sole is then hand polished to complete the process.

Cleveland HB Soft Milled Putter Line

Designed for golfers of all abilities, the 'SOFT' in the HB SOFT Milled Putter Line stands for Speed Optimised Face Technology, believed to help ease the issue of distance control in putting.

The HB SOFT putters are said to offer model-specific milling that normalises ball speeds across the entire putter face for a consistent roll regardless of the putter shape.

Cleveland HB Soft Milled Putter Line

“With a variety of head shapes, alignment options, and fitting system to match any stroke type, there is an HB SOFT Milled putter to help upgrade your putting performance,”

Joe Miller, Product Expert at Cleveland Golf

With this new line-up, there is also a new model to match every stroke and preferred alignment. The Tour-favourite pistol shape grip, the Golf Pride Pro Only Red Star, is made to assist spin during the putting stroke and is ideal for Slight Arc stroke types. The Golf Pride Pro Only Green Star offers a rounded, oval-back form for Straight stroke types, to help keep the hands relaxed throughout the stroke.

Cleveland HB Soft Milled Putter Line

Cleveland has also introduced three key technologies to enhance their HB Soft Milled Putter Line including, Milled Putter Heads. The putter head is first cast, then CNC Milled for accurate weight and precise lines. The second key technology added is Speed Optimised Face Technology, which ensures reliable speed control and distance performance by standardising ball speed across the face of the putter.

Finally, the third is Stroke-Fit Alignment and Grip, which features a specific alignment scheme and grip designed to fit the stroke of that putter.

Cleveland HB Soft Milled Putter Line

The Cleveland HB Soft Milled Putters will be available at retail from the 1st of November 2022 at a price of £199 / €249 (Steel shaft) and £249 / €299 (UST Shaft)

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Cleveland HB Soft Milled Putter

Cleveland HB Soft Milled Putter - Product Details

UK Launch01 November 2022
UK Launch RRP£199
European Launch01 November 2022
European Launch RRP€249
Handicap Range
Hand AvailabilityLeft, Right
Shaft TypesSteel, Graphite
GripGolf Pride PRO ONLY Red Star
Putter ShapesBlade, Mallet
Models1, 4, 5, 8, 8P, 10.5S, 10.5C, 11S, 11, 14
Putter InsertNo
Putter Face GroovesYes
Manufacturer's WebsiteCleveland Website

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