Callaway has gone back to the future a lot in the last couple of years. With the re-emergence of the Big Bertha driver in 2014, a brand synonymous with the company has been reborn and gone from strength to strength.
Now Callaway is adding to this legacy a new driver, but one with a familiar name - the Great Big Bertha.
The original Great Big Bertha driver was launched in 1997 and the company have chosen this name for their latest driver as they say it represents the next frontier in driver design, taking the best of the Big Bertha Alpha 815 and Big Bertha V Series drivers and improving on it.
Built to give more distance to all golfers, Callaway say that the adjustable Great Big Bertha is a breakthrough, with the light, fast and stable chassis delivering more ball speed and accuracy thanks to a combination of features.
Big Bertha aficionado's will notice is that the weight track on the back of the head, present on the Big Bertha, but missing on the Alpha 815 and V Series, is back.
The redesigned Track is lighter than the original and as a result can boast a heavier 10g sliding weight compared to 8g previously. This adds stability to the club head and allows golfers to dial in the weight to the ideal position for them to increase forgiveness and control. The weight gives a large number of flight options including the most draw bias options that Callaway has ever offered.
Weight placement in the head means the Great Big Bertha has a higher MOI than previous generations making it their most forgiving Big Bertha. In the Centre of Gravity stakes it has a lower position than both the Big Bertha and V-Series drivers.
R-MOTO face technology was introduced to the Big Bertha range in the Alpha 815 driver and Callaway has tweaked the design for the Great Big Bertha. R-MOTO is the rib like structure sitting behind the face that allows that face to be thinner, resulting in higher ball speeds on both centre and off centre hits.
This face technology harnesses the clubhead speed that Callaway have maximised by a combination of aerodynamic design and adjustable weighting, from 295 to 325 grams, so golfers can dial in the club to suit their swings.
The fast head shape, optimised to minimise drag, is made from a multi-material composite that means the Great Big Bertha is considerably lighter than previous generations, coming in at 25g lighter than the Bertha 815 with the stock Bassara shaft and at the same weight as the lightweight, non adjustable V Series.
Finally the Great Big Bertha features the now familiar Callaway OptiFit adjustable hosel that gives golfers the choice of 8 different configurations of loft, lie and face angle.