Dan Box
By Dan Box

You may not have heard of Axis1 but the chances are you have probably seen one of their putters on the TV, as Justin Rose has been using a model designed to his own specifications on the PGA Tour for the past couple of seasons.

Axis1 is expanding its range into Europe with the introduction of the new Tour-HM model into the market, featuring what the brand describes as 'pioneering' torque-free technology.

Axis1 Tour-HM Putter

The Tour-HM is aimed towards golfers who want to enjoy the feel of a blade with the performance benefits of a mallet, and the main selling point is that the putter has been developed to get putts starting on the intended line more often.

Axis1 Tour-HM Putter

This is done thanks to a heel counterweight which moves the centre of gravity right on to the centre of the clubface, and this is perfectly aligned with the axis of the shaft. The result of this is that the club head stays square at address, and doesn't rotate during the putter stroke.

"Given how well Justin has transitioned into using his Axis1 Rose model on Tour and the impact that this has had in the US market, we are delighted to offer the Tour-HM model across Europe."

"Golfers struggling with consistency on the greens should look no further than the Axis1 range of putters where they can take advantage of the incredible technology on offer."

Nigel Freemantle, Managing Director of Brand Fusion International

The Tour-HM is said to bridge the gap between the Tour S/B and Rose models, with the same technology as seen in the putter that Justin Rose used to record his best-ever statistical putting season when he made the switch in 2019.

Axis1 Tour-HM Putter

The Axis1 Tour-HM Putter is available now in right-handed at an RRP of £449/€530, featuring a CNC milled putter head, stainless-steel shaft and traditional sized, Lamkin Deep-Etched paddle grip.

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Axis1 Tour-HM Putter

Axis1 Tour-HM Putter - Product Details

UK LaunchSeptember 2020
UK Launch RRP£449
USA Launch RRP$449
European LaunchSeptember 2020
European Launch RRP€530
Handicap Range
Hand AvailabilityRight
Weight355 grams
Club Lengths33, 34, 35 inches
Shaft TypesSteel
GripLamkin Deep-Etched
Putter ShapesMallet
Putter Face GroovesYes
Manufacturer's WebsiteAxis1 Website

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