As well as being a showcase of the best golfers in the world, The Open Championship is an event for clothing brands to showcase their latest apparel and technology.
Whilst the average golfer typically plans his/her attire on the day they are playing, pro golfers outfits are planned months in advance. Clothing brands want to get the apparel designed, tested, approved and in shops for fans to buy whilst the players are wearing them on the course.
Here's a sneak peek at what some of the top players will be wearing down the fairways of Royal Liverpool Golf Club this week.
He enters this year's Open ranked 25th in the world, but Rickie Fowler may be No. 1 when it comes to attire. Whilst his signature Sunday orange look is no surprise, Rickie will be sporting Puma's new Cool Cell Snapback cap on Thursday and Sunday. Local fans will be happy to support Rickie on Friday too as he walks the course in Liverpool red.
As a former Open Champion, Oosthuizen knows what type of weather to expect in the UK. Thus, he and Ping have designed four looks, with plenty of layers, from the company's Spring/Summer 2014 collection. Louis will feel the benefits of some of the line’s flagship items, including the
Rockaway polo-shirt and Reagan jacket, as he competes for his second Claret Jug.
The 2014 Masters champion will leave his green jacket at home this week in favour of four relatively understated Oakley looks. Bubba will be hoping to tip his recognizable Ping visor early and often at Hoylake, whilst strolling around in Oakley's latest Carbon Pro 2 shoes.
The young American tees it up at his second Open Championship this week, following a solid debut at Muirfield in 2013. Each of Spieth's four Under Armour looks will feature the company's new Matchplay trousers, designed to whisk water away from the player, a useful feature considering the UK weather. Spieth also looks set to emulate Tiger's 2006 victory at Hoylake with a red shirt on Sunday.
In search of his third win in a row, Open favourite Justin Rose has four, simple Ashworth Golf looks planned with purple playing a prominent role. Whilst not pictured, we can confirm that Justin will be wearing trousers throughout the week.
Sergio is a popular pick this week, having performed so well on this course in 2006. Having played on Sunday that yellow dressed head-to-toe in yellow, he and the folks at Adidas have gone for four more subtle looks this time around. Each of Garcia's looks is finished with a different colour of adizero one shoes.
The patriot US Ryder Cup player will sport four patriotically-American Tommy Hilfiger looks at this year's Open. Bradley has finished 34th and 15th in his two previous trips across the pond and he'll be channelling his inner-Tiger Woods on Sunday with a red polo, red sweater combo.
The big hitting American tees it up at The Open for the third time having missed the 2013 Open at Muirfield. His four Under Armour looks feature several shades of blue and should the pressure heat up on Woodland each of his Coldback Player polo shirts features technology designed to regulate his body temperature.
His game might be young and aggressive, but his attire is simple and solid. The Aussie has four plain Adidas Golf polos designed for each day of the Championship, alongwith several pairs of the company's stable Pure 360 shoes.
Not content with just wearing Oakley clothing throughout the week, Zach will be sporting a pair of Oakley sunglasses each day. Having finished 16th, 9th and 6th in his last three Open appearances, Johnson will be looking to become the Champion Golfer of 2014 in a lime green Oakley Warren polo shirt.
Talking of big hitting Americans, few are longer than DJ. He requires lightweight, flexible tops and stable shoes to give him the gear needed to send the ball 300+ yards. Dustin will be dressed like Gary Player Saturday in an all-black look and will walk around the links of Hoylake with his recognizable swagger in pairs of Adidas' Pure 360 shoes.
The newly-single McIlroy will be wearing four looks at The Open that appear to be inspired by 50 Shades Of Grey. In just his second Open appearances as a Nike player, Rory looks set to wear a new flat-bill cap, whilst sporting a pair of pink-detailed Lunar Control shoes.
Hunter by name, hunter by nature. Mahan may be difficult to spot on the course on Friday dressed in all-green, before he looks to make a Sunday charge dressed in all-black on Sunday. No Mahan look would be complete without his flat-bill Ping cap.
Interesting, this will be the first major Tiger has competed in wearing apparel from the Nike Golf Tiger Woods Collection. Each of his four looks is designed to be paired with a new TW Engineered Sweater with 3D engineered-knit sleeves. Look for Tiger to be dressed like he was when he broke on the scene at the 1997 Masters thanks to a red sweater on Sunday.
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