TaylorMade's M1 driver is the flagship product of what the company is calling its first ever "unmetalwood" family. Created with a combination of titanium and a seven-layer carbon composite, the striking M1 driver is TaylorMade's longest and easy to fit product in company history.
The challenge of the M1 was to produce a driver that delivered more performance to players of all skill levels and that could be fitted to every golfers unique swing. The resulting multi-material construction and T-Track fitting system deliver more speed, high launch, low spin, and increased ball speed protection.
TaylorMade hasn't hidden the technology of the M1 driver under the bonnet and the multi-material construction is apparent in the black and white crown.
Using a carbon composite design resulted in a significant decrease in the overall weight of the club allowing engineers to lower the centre of gravity (CG) and add the T-Track system that incorporates 25g of total adjustable weight.
The combination of materials also meant the R&D team developed internal acoustic management techniques to control vibration and pitch at impact, resulting in what TaylorMade say is a best in class sound.
The two tone material construction has also been cleverly used by the design team in creating a blend of form and function in the drivers aesthetics and club alignment to create a visually appealing alignment system. Combining the black face with a white forward section and the composite rear of the M1 crown leads to an attractive and confidence-inspiring look at address.
The underside of the M1 driver is equally impressive with the technology developed to help all golfers get the most from the club in terms of fitting performance, the T-Track weight system, clearly evident.
The Front Track holds one moveable 15g weight that golfers can slide from heel to toe to adjust for draw or fade bias with a total range of up to 25 yards.
The "T" in the M1 driver is made up by a Back Track which contains one 10g weight that can be moved front to back and has the effect of allowing up to 300 rpm of backspin and 0.8 degrees of launch angle adjustment.
This ability to simultaneously personalise spin and forgiveness both in a left to right and a forward to back direction is the key to giving golfers control over the trajectory and launch, and therefore effectiveness, of their tee shots.
The placement of the T-Track low on the sole also means that the M1 maintains a low CG regardless of the choice of weight positions to deliver an optimal launch trajectory. The M1 has a very low CG, lower than the R15 driver, that projects at the centre of the clubface with the result of increasing energy transfer at impact. This position also means the golfers, via the T-Track, can move the weight back in the club, increasing MOI without sacrificing the ideal launch conditions of high launch and low spin.
This high level of personalisation is complemented by the adjustable loft sleeve that has 12 position options giving up to four degrees of loft adjustment.
All of this is complemented by the choice of three Tour proven, premium stock shaft offerings that give a further degree of customisation to the M1 package: a mid/high-flighted Fujikura Pro 60, mid-flight Kuro Kage Silver TiNi 60, and a lower-flighted Aldila Rogue 70 110 MSI.
On top of this TaylorMade is also offering a further 25 premium custom shaft options with the M1 driver at no upcharge giving golfers the ability to maximise the performance of their driver to an unparalleled degree.