When the FootJoy DNA was unveiled in 2014 we were among many to acclaim this addtion to the FJ family.
Standing for DryJoys Next Advancement, the DNA certainly delivered on its promise, bringing innovation such as the 3D Foam Collar for added comfort, Snug Fit Tongue for a better fit , NitroThin Outsole for increased stability and a new footbed for extra cushioning.
It is therefore no surprise that the DNA is back for 2015, and this year the distinctive ChromoSkin Pittards leather is available in three new colour combinations to complement some of the most successful in the original range.
The new colours are black/ red, white/orange and white/ocean blue with the black/black, white/blue, white/grey Boa and white/white combinations all continuing into 2015.
Fans of the Boa lacing system will notice the evolution over time of the Boa dial since it was first introduced into FootJoy shoes. The dial options are now more customised now with finer adjustments available whilst the mechanism is also quieter when dialling than in previous generations.
A further testimony to the success of the shoe is the extension of the DNA into a women's range with all the DNA components that makes up FootJoy's most technologically advanced shoe now available for female players.
Russell Lawes, FJ Marketing Manager, explains the success of the D.N.A and the widening of the range:
We received many enquiries from female golfers keen for us to introduce a women’s D.N.A. and I am delighted to say we are now in the position to do so, allowing them to benefit from the same range of performance characteristics that the shoe has become famous for.
FootJoy have not stopped there either. Given the DNA is the choice of a number of the world's top players, such as Adam Scott and Webb Simpson, it is not surprising that there has been a clamour from the junior ranks to be able to play in a shoe similar to that seen on their heroes.
This is an area of the game that FootJoy are passionate about, as Lawes explains, and were happy to meet the demand:
We also take a great interest in inspiring future generations of golfers and think that we will spark the imaginations of many young golfers with the release of our D.N.A.-inspired junior shoe, allowing them to play the in a very similar style of shoe, in terms of appearance, as some of the game’s star players.