Spin Skin delivers excellent control around softer core, but at a price.
The 6th generation 2-piece ball still leads the way.
Balls have upgraded core and cover to improve performance
The 2014 Soft Feel uses the 344 dimple pattern from Z-Star range
Z Series irons offer 3 different models for all types of players
Z Series metals use steel face to raise COR by 15 points
Srixon Z 545 is designed to optimise distance and launch
The Srixon AD333 Tour is designed for amateurs who want the feel and performance of a Tour level ball but don't produce Tour level swing speeds.
Graeme McDowell is often seen smiling, but today he has even more reason to be happy. The former US Open champion has signed a multi-year contract extension with Srixon.
Srixon say the AD333 has been the top selling two-piece ball in the UK since 2007. For that reason, the latest edition of the AD333 will be very similar in looks and peformance with some upgraded materials and technology.
Like Titleist, the story of Srixon golf clubs begins with a company that began by producing rubber products. Sumitomo Rubber Industries began making golf balls in Japan as long ago as the 1930's using the technological advances developed in other areas of the company to produce golf balls that would help the golfer improve.
That commitment to technical breakthroughs and developments to aid the player continues with Srixon golf balls and Srixon golf clubs today. The name Srixon points to an insatiable desire to move forward: SRI (Sumitomo Rubber Industries) X (Unlimited) and ON (Advancing onwards).
Srixon took over the management of Dunlop in Japan in the early 1960s and by the 1980's Srixon was making all Dunlop and Slazenger golf balls including the Maxfli Balata HT ball - it was Srixon, more than anyone else, who pioneered the balata golf ball and helped it to become the choice of the professional in the 1980's and 1990's.
Such is the devotion at Srixon to breaking down the barriers of what is considered possible that the company owns the golf industry's only super computer, a machine so advanced that Mercedes and BMW use it to measure the exact performance of their cars. The Digital Impact Technology provided by the computer allows Srixon engineers and designers to measure golf balls and golf clubs to 1/100,000,000 of a second.
All Srixon golf clubs and golf balls benefit from this thorough research which, since 1994, has been carried out at the Srixon Golf Science Centre.
Srixon introduced the world to perimeter weighted golf balls long before its competitors and the company has at least 700 patents worldwide as it strives to further improve the performance of its equipment. By the turn of the new millennium Srixon golf balls and Srixon drivers were the number one for golfers in Japan and the introduction of the Hi Spin golf ball had given the company a presence in 27 golfing nations across the globe.