Jeff goes all soft in discussing AD333 Tour & new UltiSoft golf balls.
Srixon partner with Swingbyte to capture key swing attributes.
Distance, forgiveness and feel in versatile fairway clubs.
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Heavy head and high balance point for speed and consistency.
UK's best selling 2-piece refined for distance and feel.
Adjustable hosel & weights complement sinister dark looks.
Performance and adjustability in a quality, compact players' fairway.
Sleek looks and faster face deliver an easy hitting Srixon hybrid.
Classic forged lines create great iron hybrid, but at a price.
Like Titleist, the story of Srixon golf clubs begins with a company that began by producing rubber products. Sumitomo Rubber Industries began making golf balls in Japan as long ago as the 1930's using the technological advances developed in other areas of the company to produce golf balls that would help the golfer improve.
That commitment to technical breakthroughs and developments to aid the player continues with Srixon golf balls and Srixon golf clubs today. The name Srixon points to an insatiable desire to move forward: SRI (Sumitomo Rubber Industries) X (Unlimited) and ON (Advancing onwards).
Srixon took over the management of Dunlop in Japan in the early 1960s and by the 1980's Srixon was making all Dunlop and Slazenger golf balls including the Maxfli Balata HT ball - it was Srixon, more than anyone else, who pioneered the balata golf ball and helped it to become the choice of the professional in the 1980's and 1990's.
Such is the devotion at Srixon to breaking down the barriers of what is considered possible that the company owns the golf industry's only super computer, a machine so advanced that Mercedes and BMW use it to measure the exact performance of their cars. The Digital Impact Technology provided by the computer allows Srixon engineers and designers to measure golf balls and golf clubs to 1/100,000,000 of a second.
All Srixon golf clubs and golf balls benefit from this thorough research which, since 1994, has been carried out at the Srixon Golf Science Centre.
Srixon introduced the world to perimeter weighted golf balls long before its competitors and the company has at least 700 patents worldwide as it strives to further improve the performance of its equipment. By the turn of the new millennium Srixon golf balls and Srixon drivers were the number one for golfers in Japan and the introduction of the Hi Spin golf ball had given the company a presence in 27 golfing nations across the globe.