Like Titleist, the story of Srixon golf clubs begins with a company that began by producing rubber products. Sumitomo Rubber Industries began making golf balls in Japan as long ago as the 1930's using the technological advances developed in other areas of the company to produce golf balls that would help the golfer improve.
That commitment to technical breakthroughs and developments to aid the player continues with Srixon golf balls and Srixon golf clubs today. The name Srixon points to an insatiable desire to move forward: SRI (Sumitomo Rubber Industries) X (Unlimited) and ON (Advancing onwards).
Srixon took over the management of Dunlop in Japan in the early 1960s and by the 1980's Srixon was making all Dunlop and Slazenger golf balls including the Maxfli Balata HT ball - it was Srixon, more than anyone else, who pioneered the balata golf ball and helped it to become the choice of the professional in the 1980's and 1990's.
Srixon Golf Equipment: Devoted To Technology
Such is the devotion at Srixon to breaking down the barriers of what is considered possible that the company owns the golf industry's only super computer, a machine so advanced that Mercedes and BMW use it to measure the exact performance of their cars. The Digital Impact Technology provided by the computer allows Srixon engineers and designers to measure golf balls and golf clubs to 1/100,000,000 of a second.
All Srixon golf clubs and golf balls benefit from this thorough research which, since 1994, has been carried out at the Srixon Golf Science Centre.
Srixon Golf Balls Find Global Market
Srixon introduced the world to perimeter weighted golf balls long before its competitors and the company has at least 700 patents worldwide as it strives to further improve the performance of its equipment. By the turn of the new millennium Srixon golf balls and Srixon drivers were the number one for golfers in Japan and the introduction of the Hi Spin golf ball had given the company a presence in 27 golfing nations across the globe.
Srixon Golf And The Ryder Cup
Srixon's increased worldwide impact gained momentum when players on all the major men's and women's professional tours began to sign up to use Srixon golf balls and Srixon golf clubs.
By the end of 2007 there were more than 250 Srixon professionals travelling the world and in that year alone they won almost 40 tournaments between them.
Today Srixon is represented by some of the game's biggest names and the company is the fourth largest manufacturer of golf equipment, a position of strength that will surely increase with the acquisition of Cleveland by Srixon's parent company.
A company with such rich heritage, yet one that has taken a relatively small amount of time to make a huge impact on the world stage it seemed fitting that Jim Furyk should clinch the 2008 Ryder Cup with a Srixon driver, Srixon fairway woods, Srixon irons and Srixon golf balls. Final proof, if any were needed, that Sirxon now belonged on the greatest stage in golf.