Tour the inside of Nike Golf's first ever Performance Fitting Centre.
We meet with Rory McIlroy to talk Nike, clubs, balls and life on Tour.
Spikeless shoe inspired by Nike's 1975 Montreal running shoes.
For the first time, Nike have put cork inside one of their golf shoes.
A look at Nike's first Performance Fitting Centre in East Lothian.
Inspired by college American Football uniforms.
The third generation TW shoe from Nike is more lightweight and breathable.
Sneak peek at what Rory, Bubba & Rickie will wear at Augusta.
The 2nd generation VRS Covert irons feature Nike's largest ever cavity.
Scott Jamieson on how the Covert driver & RZN ball helped him nearly shoot 59
Flexible, comfortable but bulkier than we expected.
With 1.0 we preferred the Tour version, so was 2.0 the same?
New looks, new cavity design but what about the new performance?
Testing the 2nd generation Covert 2.0 & Covert 2.0 Tour fairways.
We loved the previous version, but did we like the 2014 model?
Is there Method in Nike's madness? We found out.
The Nike VR_S Covert Hybrid is the best of the Covert range of woods. We...
The Nike VR_S Covert Tour driver is Tiger Woods' latest driver.
The Nike Method Midnight is the third generation of the Nike's Method family,...
The Nike VR_S fairway wood has a slightly more compact head than the previous...
It may have taken Nike some time to get into the golf market but there is little doubt now that the swoosh has arrived and is here to stay. It is, of course, Nike’s good fortune that the dominant player of the era endorses their products but despite Tiger Wood’s marketing profile, Nike Golf has made an incredible impact in a relatively short space of time.
We need only look back a decade or so to see Nike as, essentially, a complete novice in the golfing world. It’s true that this was a novice with the incredible power and experience of Nike’s global domination of the sportswear market behind it but us golfer’s are a fairly loyal bunch and the kind of market penetration that Nike demands was always going to be difficult to achieve.
Nike Golf can now boast it is the undisputed market leader of golfing clothes, whilst Nike drivers, Nike irons and Nike golf balls are steadily carving out a large and loyal share of a truly global market.
Nike golf equipmentA large part of that success is down to Tiger Woods, another in a line of athletes like Michael Jordan who have become synonymous with a range of Nike equipment. It is hardly a surprise to learn that Nike have honoured Tiger by calling a building at their headquarters after him.
Tiger signed for Nike in 1996 and now exclusively wears Nike golf apparel and uses a Nike driver, Nike fairway woods, Nike irons and Nike wedges and has even used a Nike putter in a major.
In January 2013, Nike made a splash, signing world No.1 Rory McIlroy to a multi-year deal. Along with a host of other top, young signings, McIlroy's contact meant he would be wearing a swoosh on his clubs, shoes, apparel, ball and hat.
The incredible brand awareness that Nike Golf can bring to any new venture coupled with their reputation for excellence in other sporting arenas has been brilliantly harnessed to shake up the world of golf. That Nike’s attitude to advancing golf club technology can be somewhat unorthodox is undeniable but the effect the company is having is proof that Nike is cracking the market.
Square Nike drivers and oversized Nike irons were originally dismissed, but many of those sneering rivals are now following in Nike’s wake. Nike may be rowdy newcomers to a game that has so often set its stall on staid, tried and tested methods, but the company with the Swoosh has proved to be a trendsetter.
When Nike began to compete in the sportswear market one of its unique selling points was that it democratised sports by allowing everyone to access the very best equipment. This company creed has extended to Nike Golf where their clubs appeal to the mass market of aspiring club golfers rather than elite who make up such a slight, if vocal, slice of the market.
Many of those who criticise Nike’s golfing output would seem to disregard the most salient fact: In 2001 Nike did not make golf clubs, but by 2008 the number one golfer in the world used a Nike driver, Nike fairway woods, Nike irons, Nike wedges and Nike golf balls. As well as multiple major winners, the victorious 2008 American Ryder Cup team wore items of golf clothing manufactured exclusively for the event by Nike. That is phenomenal progress.
With more and more players, from the world number one to the junior golfer who has only just taken up the game, choosing Nike golf clothes, Nike golf clubs and Nike golf balls, it is clear that the swoosh is going to have a massive impact on the Royal and Ancient game for quite some time to come.