Doc Hocknell on Phil's wedge, why 3 drivers & Chrome Soft paradigm.
Mack Daddy PM-Grind inspired by Phil and made by Roger
2015 range of Callaway shoes bring innovation to your feet.
Speed Step Crown and RMOTO face combine for more distance.
Thinner face & larger sweet spot for distance & forgiveness.
XR and XR Pro use face cup and internal standing wave for speed.
XR and XR Pro are high MOI hybrids with a low CG.
Aerodynamic crown and RMOTO face combine for low spin
Odyssey Works have Fusion RX insert for improved feel and roll
Big Bertha 815 Alpha hybrid gives trajectory control
Callaway's Alpha 815 fairway adjusts for spin, loft and lie
Soft core feel combined with low spin distance performance.
Big Bertha Alpha 815's designed to match specific players.
Callaway claims Face Cup makes Big Bertha irons 2 clubs longer.
Callaway's first adjustable hybrid comes with Speed Frame Face.
A better players utility iron offering maximum performance.
Callaway Apex MB is a precision muscleback with playability built in
Lightweight construction makes V Series the fastest Bertha yet.
Lightweight versatility combines with the classic Warbird sole.
Featuring a straighter leading edge, higher toe and new Tour-inspired sole grind.
Callaway bring distance tech from XR woods to irons with great effect.
The XR Pro irons are compact XR's, but need a little more action.
Whether you go Pro or no, the XR Hybrid is ready to go.
Pound for pound the XR Driver is a light, heavyweight contender.
A complete all round fairway giving speed and forgiveness.
Mickelson is going all soft & gooey over this ball and we can see why.
The heavyweight Versa Tank helps the ball make tracks to the hole.
The Gravity Core is back in a more forgiving driver head.
They claim to be 2 clubs longer in return for more wedge.
How an Odyssey putter fitting stopped me jumping around.
Lighter with Warbird sole, V Series shows Bertha really is back
The classic Warbird sole returns in a lighter fairway.
Follow my fitting as I was chosen by the Big Bertha.
What impact did the new Gravity Core have in our tests?
Callaway's fastest adjustable driver takes on the Golfalot speed trap
We review the fairway Callaway claims has the hottest face in the market
In 1981 an American called Ely Callaway sold his vineyard for $14 million making a $9 million profit. Having excelled in the military and in business Ely could have settled into a comfortable retirement.
Instead he bought a stake in a small club maker. Callaway Hickory Sticks USA would go on to become one the biggest equipment manufacturers in the world.
Although a wealthy man, Ely Callaway understood that hard work would be the only to make his business work and he was prepared to do anything to help the firm grow – on occasion turning his Cadillac into an unlikely delivery van.
By the mid 1980's Callaway had employed Richard C Helmstetter as chief club designer and with ranges like Callaway Edge and Callaway Persimmon the quality and attention to detail bestowed on every Callaway driver and Callaway iron was filtering through the golfing world.
Callaway IronsIn 1988, when the company relaunched as Callaway Golf, sales had reached $4.8 million. By 1989 with both the S2H2 Callaway irons and the S2H2 Callaway driver on sale the company had broken the $10 million sales barrier for the first time. In 1990, with Callaway drivers the number one choice on the senior’s tour, that sales figure had doubled again.
In 1991 Callaway launched the iconic Big Bertha driver. That year it carried Mark Brooks to two PGA Tour wins and by the end of 1992 it had become the number one driver on the LPGA Tour and the Champion’s Tour.
By the end of 1994 Callaway’s impact had grown even more with sales bursting past the $250 million dollar mark and Callaway drivers now the number one choice of PGA professionals. The same year also saw the launch of Big Bertha Callaway fairway woods and the Big Bertha Callaway irons allowing all golfers the chance to enjoy the forgiveness of the Big Bertha throughout their bag. By 1995, with Callaway professional Annika Sorenstam capturing her first major, Callaway drivers had become the number one choice on every major tour in the world.
By 1996 Callaway had become the world’s largest manufacturer of golf clubs and the range covered everything from Callaway drivers to Callaway wedges and Callaway putters.
By the end of century Ely Callaway’s vision of being the biggest and the best was fully realised with Callaway’s annual sales now dwarfing their nearest competitors. In the new millennium Callaway signed Arnold Palmer and Arnie’s remaining appearances in tournaments around the world would seem him delight his fans with a bag full of Callaway clubs.
Callaway PuttersCallaway had also purchased Odyssey putters and they continued to grow their market share and the launch of the Two Ball putter was to completely revolutionise the way manufacturers approached putter design. At the same time the launch of Callaway golf balls was also impacting on that notoriously competitive market.
The quite incredible impact that Callaway had made in such a short period of time is best illustrated by the company's position of dominance: By 2003 Callaway drivers, Callaway irons and Callaway putters were the number one choice of world golf - as they had been for the previous seven years.
Ely Callaway died in 2001 but today the company remains infused and enthused by the dedication and commitment he brought to the company he created.