This year's Masters is one of the most eagerly anticipated in many years, and the familiar sights and sounds of Augusta National will come as welcome respite for millions of golfers after what has been a challenging year for all.
The event is known for its numerous unique traditions and styles and so this is often commemorated by golf's biggest brands around tournament time, with plenty of limited edition releases. The challenges presented by the course also mean that golfers look to tweak their equipment in order to navigate those famous sloping greens and the mental battle facing them around Amen Corner.
Here at Golfalot we have collated all of the best equipment news and releases ahead of this year's event into one easy article for your enjoyment. This will be updated daily so keep checking back here for full details on all of the gear you're going to see at Augusta this year:
Bryson's Driver Decision
US Open Champion Bryson DeChambeau is the hottest name in golf at the moment and heads to Augusta as the clear favourite to win his second successive major.
The American is known as 'The Scientist' due to his reputation for tinkering with his equipment and setups, from one-length irons to side saddle putting. His plan throughout 2020 has been to pack on the muscle to try and hit the ball as far as he can off the tee, in order to overpower golf courses.
With two wins so far this year it's clearly worked, but he hasn't stopped there. Bryson has been considering whether to put a longer shaft, which measures in at close to the legal limit of 48 inches, in his Cobra Speedzone Driver.
Testing on the range at Augusta National has clearly been pretty successful, although it remains to be seen whether Bryson takes the plunge and puts the longer shaft in play. If he does, it could make for very interesting viewing this week...
Check out these Masters Staff Bags
If you're into your golf equipment you'll probably know that, prior to every men's major, Callaway and TaylorMade lead the way in introducing limited edition bags that their players will use throughout the tournament week.
Here you can see their latest efforts, and of course the designs are predominantly green and white to reflect the iconic styling of the Masters Tournament and Augusta National itself.
The TaylorMade Season's Tradition Staff Bag features a pimento cheese-pocket design, whilst Callaway's Major Tour Bag and headcovers are adorned with azaleas in honour of the golf course's famous foliage.
Adidas Crossknit DPR Low Am Shoes
Aside from being one of the biggest brands in all of sport, adidas Golf are also well-known for their limited edition shoe releases and these are often centred around the game's majors.
This November their latest version of the Crossknit DPR, the Low Am, seeks to celebrate the unique tradition of amateur golfers who are invited to stay and play at Augusta National during Masters week.
The shoe is said to feature designs and characteristics which mirror Augusta National itself, whilst paying homage to the Crow's Nest accommodation where amateurs stay during the tournament. They are available now at an RRP of £139.95.
TaylorMade P7TW Irons
Anyone with even a passing interest in golf will know that Tiger Woods, the game's most famous name, completed a historic victory at last year's Masters to win his 15th major title and 81st PGA Tour win (before adding the Zozo Championship later that year).
In order to commemorate that remarkable win, TaylorMade announced that they are releasing 81 limited-edition sets of Tiger's own P-7TW Irons, in a special box complete with a signed photo by the great man himself. And if you're in the US, you've got the chance to win a set for yourself, courtesy of the good people at TaylorMade!
Bernd Wiesberger Shows Off FootJoy Outfits For The Week
The World Number 37 picked up three victories on the European Tour last year and is clearly looking forward to getting going at Augusta this week...
Phil Takes An Epic Risk
Phil The Thrill is not afraid to shake things up a little when it comes to his golf equipment - from carrying two drivers, to no drivers, to 64 degree lob wedges and the famous Phrankenwood.
He's even partial to a change on the eve of a big tournament. But this equipment change has to be one of his most questionable yet...
That's because Phil has decided that he's going to use Callaway's Epic Forged irons, designed for mid to high handicappers, throughout his whole set for this year's Masters!
Speaking on the Callaway Golf podcast, Lefty explained his reasoning:
Despite recently turning 50 Mickelson has still shown that there's plenty of good golf left in the tank, after winning in his first two starts on the PGA Tour Champions.
Perhaps this latest move could provide us all with one last week of excitement on golf's biggest stage, at a venue where he has already won on three occasions?
Puma Announce Player Scripting
Puma has released details of the gear that their major winners Gary Woodland and Bryson DeChambeau, as well as fan-favourite Rickie Fowler, will be wearing out on the course during Masters week.
The designs pay homage to the plants and flowers which are so synonymous with Augusta National and which adorn the holes of Amen Corner - golf's most notorious three-hole stretch.
The players will be wearing products from Puma's Experience Collection for Autumn/Winter, whilst Bryson and Gary will also feaure the Ignite Caged Crafted shoes, along with a limited edition Tournament Cobra x Vessel Tour Staff Bag.
FootJoy Is The Gold Standard For Golfers
FootJoy celebrate 75 years as the #1 Shoe in Golf heading into The Masters, and they are seeking to commemorate their continued success this year with the release of a brand new limited edition Pro/SL Gold Shoe.
The most popular shoe on Tour now features a clean white upper combined with golf detailing, and an eye-catching gold infinity outsole, and is available now for £149.99.
Nike Strike The Right Cord With Footwear Pack
Sportswear giants Nike are releasing a limited edition collection of some of their most popular shoe models ahead of the Masters, which all feature the moniker 'Rather Lucky Than Good'.
The range comes complete with a throwback design including sections of corduroy in the shoe's fabric, whilst three models feature a kiltie fringe on the front which inspire memories of some of the game's greatest players back in the 1960s and 1970s.
As is often the case with limited edition shoe releases, Nike has used the sole as an opportunity to display messaging with 'Lucky' and 'Good' in clear lettering on each shoe, which will be visible as golfers walk the fairways of Augusta National and particularly in their follow-through.
Pretty bold designs, as you may expect from Nike, but I'm sure that these limited edition designs will be quickly snapped up by golf fans when they are released on 9th November.
Ecco S-Three Gets Facelift For Augusta
Ecco first announced itself to the golfing world when brand ambassador Fred Couples arrived at The Masters wearing a pair of spikeless Golf Street shoes in 2010, and since then the brand has gone from strength to strength.
For this year's tournament, Ecco have provided a special edition of their new S-Three hybrid shoe which will be worn by Henrik Stenson and Erik Van Rooyen during the four days.
They feature a custom-designed green collar along with unique midsole cushioning to mark the occasion.
Everything's Peachy For Rory At Augusta
Four time major winner Rory McIlroy will be using a special Tour-only version of the TaylorMade TP5 Golf Ball, complete with a Georgia Peach. As well as being representative of the state in which The Masters is played, the design also pays homage to Augusta's 3rd hole, 'Flowering Peach', as well as the Ice Cream Peach sandwiches which are on offer to players and patrons during Masters week.
World Number Five McIlroy is looking for a win at Augusta to complete the career Grand Slam and is in steady form, without a missed cut since The Open in 2019 and top 20 finishes in four of his last five starts.