Puma Golf is combining cutting edge technology, fashionable patterns and a versatile colour palette for its Spring/Summer 2018 apparel collection with influences found far from the fairway.
Kristin Hinze, Global Head of Golf Apparel for Puma Golf, explains:
Puma Golf’s Spring Summer ‘18 Collection was largely inspired by fashion trends mainly seen outside of the golf category. We have taken ideas such as all-over-prints and made that trend applicable to performance golf apparel, ensuring that consumers have everything they need to look great and play great.
Using all-over-prints in garments designed for golf the PwrCool Digital Camo Polo and the Botanic Polo are great illustrations of Puma's 2018 concept.
The PwrCool Digital Camo Polo uses a highly functional material that draws sweat away from the skin while anatomically placed air flow features provide superior temperature regulation, it's designed to keep the body at its optimal temperature to preserve energy during the round.
The Botanic Polo Polo utilises Puma’s proprietary DryCell Technology for the ultimate in sweat-wicking performance and features a floral print available in two colour options, Bright White/Quarry and Quiet Shade/Quarry.
The SS18 collection also builds upon Puma's PUMA’s offering of Evoknit pieces with a broader assortment of apparel and accessory pieces for men. Evoknit is a knitted design that utilises body mapped ventilation, strategically placed rib panels and seamless engineering for unrestricted range of motion.
The moisture-wicking, highly breathable fabric provides extreme comfort and breathability. For 2018 Evoknit can be found in two fashionable short-sleeved tops, the Evoknit Seamless Polo and Evoknit Block Seamless Polo and in the Evoknit Seamless 1/4 Zip pullover that is perfect for crisp spring mornings.
Whilst Cobra may have taken away Rickie's orange driver in favour of its new Nardo coloured King F8 range, Puma has kept his trademark look as an option in it's new P-Hat.
The P-Hat is Hat is a snapback design that features a slight curve brim and 3D embroidered “P” logo on the front.