FootJoy's popular MyJoys Programme, that lets golfers customise their shoes for a distinctive on course look, is celebrating its 10th anniversary with the introduction of the Premier line.
MyJoys Premier features the spiked FJ Icon, FJ Icon BOA and spikeless FJ Professional styles using luxury Italian leather in either a Snake or Lizard print.
Available in a bicycle toe pattern the Snake print comes in Brown, Black or Red (pictured below) whilst customers can get the Lizard print in Pearl or Charcoal. A further option is to include patent and other printed leathers in the saddle area of the Premier Bicycle toe pattern.
Russel Lawes, FJ Marketing Manager, explains the appeal of MyJoys that already boasts more than 8 million potential combination of FootJoy shoes:
These striking new leathers offer a luxurious touch to the FJ Icon and FJ Professional models and provide further choice to MyJoys. They also commemorate a landmark 10th year for MyJoys, which has been one of the greatest success stories in FJ history and has also found great favour amongst consumers.
The MyJoys programme has been increasingly popular since the scheme was first launched in 2004 with an increasing number of FootJoy shoes added. As well as picking style, leathers, colour and size golfers can feature a name or message of up to six letters to ensure their pair stand out.
More information on the MyJoys programme can be found at www.footjoy.co.uk