Golf equipment companies like Callaway have always boasted that their gear benefits from cutting-edge technologies. But if you had told founder Ely Callaway when he set up the company in 1982 that they would be using Artificial Intelligence to design their irons within 40 years, even he might have looked at you like you'd gone mad.
But fast forward to 2020 and this is the reality, as Callaway has used AI to help generate the club face on their Mavrik iron and this has now extended to the new Big Bertha B-21 line.
Callaway's Big Bertha range has been around for quite some time, and it has centred on providing game-improvement clubs with plenty of forgiveness and distance for higher handicap golfers seeking a little more help from their equipment.
The Big Bertha B-21 Irons appear to be continuing with the same theme as Callaway says that they are aimed for golfers 'looking for more distance', thanks to a new shaping formula,
This delivers an iron which provides more ball speed, higher launch and straighter shots for extra confidence which is suited to any swing type.
The Big Bertha irons are instantly recognisable from the rest of Callaway's offering thanks to the generous offset, wide soles and thicker topline. But there's plenty more technology inside the head which aids performance even further.
For the first time, Callaway has used AI to develop their Flash Face Cup in each Big Bertha iron, creating increased ball speeds and spin consistency with a unique 'architecture' for each loft. The 360 Face Cup flexes and releases at impact to further enhance the ball speed for even more distance.
To provide golfers with extra confidence there's a much wider sole than most of Callaway's other irons, whilst they also seek to improve launch whilst lowering spin by adding more offset, which can also help to promote the draw shape that many amateurs crave.
The irons also feature a Visible Tungsten Energy Core (VTEC) which deepens the Centre of Gravity (CG), making them much easier to launch particularly in the long irons.
Finally, urethane microspheres have also been added to absorb unwanted vibration during impact, to improve feel without reducing any speed.
The Callaway Big Bertha B-21 Irons will be available from 10th September and are priced at £899 with steel shafts and £1149 with graphite shafts.
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