Leading UK golf website Golfalot.com has launched a unique service that enables users to compare prices online for all kinds of golf equipment. The service covers all the leading UK online retailers and users can search for a product by brand name to see which retailers are selling it at which price. The price results include delivery costs and enables users to click through directly to the retailers product page to buy, thus saving them time and effort. Prices are updated daily so users will always be able to find the best deal at any given time.

There are 7 categories at present: drivers, fairway woods, irons, wedges, putters, utility clubs and golf balls with more to come. Products can also be search for by player or product characteristics using search filters. For instance you can search for all 'right hand, ladies, titanium drivers with graphite shafts'. Users can also post reviews of products and rate each of the retailers for service and website design.

Martin Hopley, Managing Director of Golfalot.com is excited about the service: "The internet is all about making life easier and doing things you cannot do in the real world. Our unique price comparison service is the first one to allows golfers to see at a glance what the best price is for any product and to click through and buy, thus saving them time and money. I think it will revolutionise online golf retailing in this country."

Click here to buy online now

18 March 2003