A specialist golf website’s decision to implement a ‘price comparison’ service into its features is paying dividends. And so marked has been the success of Golfalot.com’s service, which enables golfers and potential buyers to compare the prices of golf equipment at the touch of a button, that managing director Martin Hopley said: “You’d be mad to look anywhere else!”

The revolutionary online golf retailing service, which compares prices of clubs, shoes, bags and accessories of all the leading brands, was launched in 2003. Two years on, visits to the price comparison section run by Golfalot have increased a stunning 20-fold, and Hopley expects further gains as consumers become more and more trusting with buying online.

He said: “The message is clear – do you know you can get the best deal by buying online using Golfalot.com’s price comparison service? Our service aims to get golfers the best price for any item of golf equipment in the UK. It is not uncommon to see as much as a 40 per cent difference between the cheapest and most expensive retailer for a driver or up to 45 per cent for a set of irons.”

The real selling point for Golfalot.com’s price comparison service is the fact that all the information needed to compare price, value and product suitability is all on one page on its website, saving golfers time …. time that could be spent on the golf course.

Hopley said: “Why pay more and spend hours phoning around, or surfing online, when you can get all this information in one place? It’s quite amazing the difference in prices that can be found,” added Hopley. “But at Golfalot.com we’re committed to providing the golfer with all the information they need to find the best deal, so we also add reviews and links to every manufacturer’s website.”

Explaining the ‘price comparison’ service, Hopley added: “The section tracks prices on more than 3,500 products from every major UK golf retailer, and these are updated daily. All the major brands are shown and prices for each product are ranked according to price, including delivery, so the buyer knows exactly what the total cost to them will be. When you find the product you like, you just click on the link to the retailer and are taken directly through to the product page on the retailer’s website to buy it at the best price in the market, all in a matter of minutes.”

Click Here To Buy Online

21 March 2005