The 2013 edition of the Titleist Pro V1 golf ball is distinguished from previous versions by a silver side stamp arrows that are a little broader than before.
However it is on the inside where the real differences are. As we noticed when we previewed the test version of this ball it sounds and feels noticeably softer than the previous Titleist Pro V1. This is because of a new core that reduces the compression of the ball, hence the softer feel.
By having a softer compression the ball compresses more easily at lower swing speeds and then the ball goes further and straighter. Certainly having played in firm and fast conditions on slick greens it was noticeable how much extra control and softer feel the 2013 Pro V1 golf ball has compared to the last version. The previous model was almost 'clicky' by comparison so we think this is a welcome improvement.
The other main development is the increased durability from a new cover and in play testing the cover did seem to be more resistant to scuffing up than before with less marks from grooves, sand and even trees! Given the premium price, this is also a welcome development.
Overall we feel that these are two very good changes for the Pro V1 franchise as golfers will get a ball that lasts longer and performs better when the course gets hard and firm.