The TaylorMade r7 Draw driver features a 460 cc titanium clubhead and what TaylorMade calls Draw-Weighted Technology. It is engineered to help players of all types either hit the ball longer by hitting a draw, or hit the ball longer by straightening a slice. The TaylorMade r7 Draw’s 460cc head contributes to an extremely high MOI for great forgiveness on miss-hits. That, combined with the extremely low centre of gravity (CG) location makes the r7 Draw driver exceptionally easy to launch. To make the TaylorMade r7 Draw driver easier to hit a draw with, TaylorMade engineers incorporated Draw-Weighted Technology into the clubhead, wherein all available discretionary weight is positioned in the back of the clubhead and toward the heel by creating a deep "speed scoop" in the sole, near the toe. This scoop pushes weight in the direction of the heel, which moves the CG even closer to the shaft. That's critical, because the closer the CG is to the heel, the better for promoting a draw. That's because moving the CG closer to the shaft speeds the rotation of the clubhead during the forward swing, the way a spinning figure skater speeds the rotation of his or her body by pulling his or her arms inward.

Draw-Weighted Technology combined with the slightly closed clubface alignment, makes it dramatically easier to square the r7 Draw driver's clubface to the ball at and through impact, promoting a draw. And a draw, considered by many to be the strongest shot in golf, goes farther than any other shot-shape because it rolls farther. And, for players who chronically hit the ball right, Draw-Weighted Technology helps soften a slice. Additionally, moving the CG farther back encourages a high ball flight, resulting in greater carry and distance. Its large clubface area delivers a high COR, while its Inverted Cone Technology creates an exceptionally large COR zone. The Inverted Cone Technology, which features a variable thickness profile milled directly onto the inner side of the clubface, changes the way the clubface behaves at impact, dramatically increasing the size of the zone that delivers high COR - more than .800. The result is higher ball speed on miss-hits for greater overall distance. The TaylorMade r7 Draw driver features a 55-gram REAX™ 55 graphite shaft, manufactured by Mitsubishi, which is not only extremely light but also tip-soft, encouraging greater clubhead speed and a high launch-angle for a high, long ball flight. That, combined with the distance-enhancing qualities of either a draw or a straighter shot, means that players who tee up the r7 Draw driver are almost certain to find themselves hitting less club on their approach shots.