First came the Cobra AMP Cell Driver, fairway woods and irons, now Puma have launched the AMP Cell Fusion shoes.

Prepare to get noticed. The new AMP Cell Fusion model will carry on from the Puma Cell Fusion 2 shoe and will be worn by Rickie Fowler throughout 2013. The new upper combines with the Puma's S2CPro Chassis and S2Quill spikes to deliver better performance, style and comfort.

As is always the case with Puma Golf, the AMP Cell Fusion shoe has been designed with the professional, fashion-minded player in mind. Therefore, beyond the looks are monsoon-ready waterproofing, a crazy-light carbon fiber shank and Puma's Swing Speed Chassic Pro provides flexible TPU chassis that extends the full way down the shoe to offer golfers the best blend of control, balance, power and leverage.

The TPU/Carbon outsole features 50 molded and 20 replaceable S2Quill spikes for added traction. Like the previous Cell Fusion models, the Puma AMP Cell Fusion shoe benefits from Puma's IdCELL cushioning, positioned in the heel and midfoot to provide anatomically positioned support.

The Puma AMP Cell Fusion wouldn't be a true Puma shoe without plenty of colour options. In fact, the AMP Cell Fusion is available in five basic colour combinations, as well as seven further 'special edition' colour blends such as: Vibrant Yellow, Cabaret and Barbados Cherry!