The Nike Distance Series (NDS) are aimed at introducing more affordable clubs, which still stand up to the company's reputation for producing sports equipment of the very highest quality. These are the perfect clubs for the first time golfer, players who love the game but can't always find the time, or for the consumer who feels baffled by an endless stream of rhetoric on a spec sheet. "The reasoning behind the production of the NDS was to ensure that we weren't alienating even the smallest proportion of the golf club-buying public," said Tom Stites, Nike Golf's product creation director. "The Nike Distance Series is ideal for buyers who are looking for a name which they know they can rely upon and is associated with quality, as well as a product that won't break the bank." The NDS fairway woods are constructed from 17-4 stainless steel to offer premium performance and durability. The centre of gravity is placed low in the club for the optimum launch angle, making it easier to get the ball off the fairway and into the air. It comes with an exclusive Fujikura NDS graphite shaft, a soft tip shaft designed specifically for the NDS head.