The PowerMAX Distance is a two-piece golf ball comprised of an exceptionally large core and a firm Surlyn cover, which together promote exceptionally high ball speed and a high launch angle for longer carry and distance, and which reduce spin off the driver to help fuel ultra-long tee shots. "PowerMAX golf balls are targeted at the type of player we call 'Long Ball Rebel,' a maverick who loves a bargain, loves golf, and loves to 'grip it and rip it' like his favorite player, John Daly," said Bill Price, director of Maxfli Golf. Both PowerMAX models feature Daly's image on the box and sleeve, and trade on his image as a big swinger and hard hitter. Altogether, PowerMAX's attitude, distance, great price and association with Daly are bound to make it "trusted ammunition" among the Long Ball Rebel crowd."