The Adams Golf Insight BUL driver gives golfers more distance and increased forgiveness through unprecedented MOI (Moment of Inertia) measurements, and by utilizing industry-first construction methods. Engineers developed the Adams Insight BUL driver to achieve a MOI of 5,000 resulting in more forgiveness, and through this forgiveness, more accuracy and distance. Using geometric shaping, the perimeter of the Adams Insight BUL Driver is dramatically expanded which spreads discretionary mass as far away from the Centre of Gravity (CG) as possible. This method is considered, "Thinking Inside The Box" and increases the MOI to 5,000 for better club head stability and increased accuracy and forgiveness.