The TaylorMade Daytona Ghost TM110 putter features TaylorMade's PURE ROLL technology aimed to solve two common problems with standard putter launch performance. The first pertains to the loft of the putter face at impact. At impact, the loft of the putter face (typically 4°) lifts the ball off the ground and imparts backspin. When the ball lands, it skids and bounces before forward roll and constant ground contact begin. During this transition, from linear movement to rotational movement, the unpredictable nature of the skid phase of the putt can easily throw the ball off the intended line. Bouncing causes lateral deviation, which leads to missed putts.
Secondly, when effective loft is too low, the putter cannot sufficiently launch the ball cleanly from the depression it rests in on the green. The ball is driven forward or downward into the grass sitting immediately in front of the ball, causing the ball to bounce. Bounce steals momentum, so the ball rolls shorter than intended. Bounce can also cause the ball to deviate from the intended target line, especially if the ball should hit small imperfections on the green.
The TaylorMade Daytona Ghost features micro-weight ports to adjust swingweight for custom lengths, as well as three black, easy-to-see alignment lines. The Daytona Ghost was used to win the 2010 Women's US Open