Srixon is celebrating a lot of tens this year. It's the 10th year of the AD333 being the #1 two piece ball and its strength in that market is emphasised by the launch of the 10th generation of the popular Srixon Soft Feel.
For the 2016 incarnation Srixon has made the ball softer than the previous model thanks to a 12 point drop in compression of the Energetic Gradient Growth (EGG) core to 60 compression. This softer core means that the ball feels even softer on all full shots without sacrificing any distance and accuracy from tee to green.
As well as the softer core, the Ionomer cover is 11% thinner and 5% softer too, and has the softest feel rating of the balls Srixon tested in the low-compression category of balls. Using the Durometer rating, a measure of cover hardness, the Soft Feel has a cover that is three points softer than the previous generation of ball.
This translates to better greenside spin and control in the short game as softer covers are more flexible allowing it to grab more of the clubface at impact on pitch and chip shots, creating extra friction and spin.
The thinner cover also means that the EGG core is larger, helping it to maintain a consistently high ball speed and low spin. The higher ball speed works with a new 324 Speed Dimple pattern that gives a greater uniformity of dimple design with better surface coverage, lowering drag for a more penetrating flight to maximise distance on full shots.
The Soft Feel 2016 is available in Soft White and Tour Yellow with its companion ball, the Srixon Soft Feel Lady, available in Soft White and Passion Pink colours for the same RRP of £25 per dozen.