With players like Ian Poulter, Rickie Fowler, Jonas Blixt and Lexi Thompson on your team, it's no surprise to learn that Puma Golf put a lot of time and effort into their apparel and styling.
However, their latest range, the Puma Golf SportLux collection, will be headlined by new Puma players Jesper Parnevik and Will Mackenzie.
Whilst we were sent information on the new range, we wanted to dive a little deeper and find out more about the products, so we enlisted the help of Jennifer Rust who is the Director of Merchandising, based in Carlsbad, California. Here's our conversation:
Ok Jennifer, looks like an exciting year ahead for Cobra Puma with Willy Mac and Jesper now on your staff. In a rather red-carpet-esque question, what will they be wearing this season?
They will be outfitted in the new SportLux line from apparel to footwear and accessories. Some of the key looks will be the Lux Pocket Polo that showcases a pop of color in a detailed pocket and sleeve, and the Lux Stripe Polo which plays with colours and stripes, along with Will’s favorite, the Lux Pique Polo which comes in three colors including Hot Coral and Bluebird.
The Lux Sweater and Lux Knit Popover are great for offering fashion forward warmth without the bulk and also offer stretch for freedom of movement which is perfect for cooler weather
What has been the feedback been like from Will and Jesper?
The feedback has been great from both Will and Jesper. Will's favorite polos are the Puma SportLux Pique Polo and the Stripe Polo. He also loves the Knit Popover for the cooler days.
Whilst many people associate Puma Golf with Rickie Fowler, the SportLux range appears to target a different, older portion of your market. Is that fair to say?
This line is more sophisticated yet still has the Puma DNA. It’s a much more refined, tailored collection with high-end detailing and exciting yet understated patterns that speak to the more sophisticated, fashion-forward consumer.
How will the SportLux range differ in terms of size and fit when compared to other Puma Golf apparel?
It's a much slimmer, more tailored fit so some might need to go up a size.
When golfers think Puma, they think "colour". How did you guys go about choosing the colours in the SportLux range?
We focus on a more sophisticated refined pallet that is centered around neutral colors that are combined with one or two bold unexpected colors such as hot coral.
Much of what goes into the SportLux polos relates to keeping golfers cool during the round. What about golfers that play in colder weather, what can they look for?
Layering pieces like the Lux Sweater, Lux Wind Jacket that offer a very high level of water resistance, stretch and breathability will protect golfers against wind and rain; these layering items are also very light and integrate seamlessly with the collection’s polos, shorts and pants for sophisticated style in any weather.
The new Neo Lux shoes caught our eye, what can you tell us about them?
Both Will and Jesper will be wearing this shoe on Tour this year. The NeoLux is a great shoe that is built for performance but also has a striking design. The shoe, which comes in two color combinations, provides comfort, stability and protection from the elements. The NeoLux comes with four lace options so it can be customized to fit anyone’s style and personality.
To check out the complete range, visit the Puma Golf Website