Titleist has been the busiest of all the equipment manufacturers since the start of the season. Whilst nearly every brand released new gear at the start of the year, Titleist announced the CNCPT irons in early April, before disclosing details of their mass-market iron ranges at the US Open and just after.
Titleist T100, 620 MB And 620 MB Irons
The new Titleist T100, 620 MB and 620 CB irons will make their tour debut at this week's US Open, marking the first opportunity for players to use the new irons in competition.
The irons are now in the Tour Validation stage of their inception, which Titleist say is a critical step in the development of all high performance Titleist golf equipment.
Based on initial tour player testing and feedback, the new lineup is poised to continue Titleist's run as the most played iron on the PGA Tour for each of the last five years and an impressive 14 of the last 15 seasons.
Titleist Tour Representatives and members of the Titleist Golf Club R&D team will be on site at Pebble Beach, fitting players into the three different iron models and gathering additional feedback.
Jimmy Walker was the first of Titleist's staffers to get his hands on the new range, and he was clearly a fan. According to his Instagram account, Walker will be using the 620 MB irons at Pebble Beach for this week's US Open, where the small and firm greens will place a premium on quality ball-striking.
This caps a busy few weeks for Titleist, having also announced a number of other products to add to their latest range, which appears to be represent a change of strategy with the marketing and strategy of their releases.
Last week the TS1 Driver was announced, an ultra-lightweight option which promised to provide shorter-hitting golfers with extra clubhead speed for improved launch and distance.
This news came just a week after the Memorial Tournament, where the TS2 and TS3 Hybrids were seen on the Tour for the first time, along with the U500 and U510 utility irons. This suggests that, if they follow a similar pattern to last year's driver release, they should be available to the public by the end of the summer.
Titleist T200 And T300 Irons
The T200 and T300 will first be seen on Tour at the Travelers Championship, giving Titleist Reps and Tour Staffers the chance to take a first look at the clubs in action, as well as gain a little more publicity as images of the irons circulate online.
The switch to this new 'T' range signals the end of the popular AP line that has been a staple of Titleist's product range for over a decade.
Essentially, the set up will remain the same though. The T100 looks to be the sleekest of the three T irons, and replaces the existing AP2 line which leans towards lower handicappers.
The T200 and T300 should both fall into the game-improvement category, with the T200 replacing the AP3 and containing a weight screw which said 'Max Impact', suggesting it may have some CG placement or MOI-enhancing technology.
The T300 looks to be a blend between an old AP1 and a T-MB, which also has some 'Max Impact' detailing and an interesting cavity-back design, suggesting that it will be geared towards high launch and carry distances, as well as continuing the brand's 'Speed Project'.
What are your thoughts on Titleist's 2019 range? Would you be interesting in trying one of the new iron models? Let us know below!