When Ecco told us they had some big news to announce, we had no idea it was "Big Easy" news. The Danish shoe company announced today that they have signed four-time major champion, Ernie Els, as a brand ambassador.
The Big Easy has converted to spikeless shoes in recent seasons and will wear a selection of Ecco shoes in 2014, including the Ecco Tour Hybrids, Ecco BIOM Hybrids and Ecco EVO One Street shoes.
Having undergone knee surgery in 2005, Els says he prefers the comfort and fit of a casual, spikeless shoe compared to traditional golf shoes.
As part of the deal, Ernie will be the feature in adverts and company functions for Ecco and will also display the compay's logo on his cap. Whilst the SAP logo will remain on the front of his cap, Ecco will be branded on the peak.
Just two days after fellow Ecco player Thomas Bjorn won the Nedbank Golf Challenge, Ecco's Jesper Thuen spoke of his admiration for the company's newest brand ambassador.
“Ernie’s style, iconic swing and incredibly gracious personality make him one of the game’s truly unique figures. He’s been a big fan and supporter of ECCO since the dawn of the hybrid golf shoe revolution and will now be a very high-profile ambassador for years to come.”
Els has won 70 titles worldwide, including the 2013 BMW International Open. As a four major champion, he also ranks 1st on the European Tour career money list and 5th on the all-time PGA Tour money list.
Upon signing his new deal with Ecco, Ernie spoke of what it is that he likes about the shoes “ECCO has clearly struck on the winning formula. They make shoes that look great, are incredibly comfortable, can be worn almost anywhere and offer the kind of stability a guy like me really needs on the course.”
Whilst the shoes Ernie will be wearing in 2014 has now been decided, which equipment brand he will be using next season is less clear. He has been with Callaway since the 2007 season, but reports suggest he may be switching again soon. Stay tuned for more on the Big Easy and his clubs in the coming weeks.