In the past few months, the folks at TaylorMade Adidas have encouraged golfers to loft up and lighten up. Now, they want you to Gripmore.
Adidas have unveiled two new spikeless golf shoe designs they believe combine the best of both "spiked and spikeless footwear into one revolutionary technology." The Adidas Adicross Gripmore and Pure 360 Gripmore Sport shoes both benefit from Adidas' new Gripmore technology.
Following on from the Adicross II design, the Adicross Gripmore offers a full grain leather upper design, sport-styling, modern aesthetics and is available in white, grey and black.
So what is Gripmore?
Adidas believe that golf cleats, or spikes, have changed little over the last century. With the influx of spikeless and casual golf shoes on the market, they wanted to create the next "groundbreaking category of shoe". The result is Gripmore.
To provide what they believe is the "ultimate combination of versatility and performance" Adidas have added 43 newly designed Gripmore cleats offering a total of 243 points of contact.
Unlike traditional spikes that must be screwed into the sole, Adidas' Gripmore cleats are actually injected onto a lightweight mess matting. As well as offering even more traction to the golfer, Adidas say the new design is also among the "most green-friendly" shoe the company has created.
Justin Rose debuted the new Adicross Gripmore at the WGC-Cadillac Championship in March. Judging by this quote, he seemed to be impressed with the new design:
I’m always looking for footwear that provides traction without compromising comfort, style or on-course performance. With Gripmore, I have the versatility of a spikeless shoe combined with the performance of a cleated shoe. It’s the best of both styles.”
Whilst not an Adidas player, Matt Kuchar wore the new Adicross Gripmore when he won on the PGA Tour at the 2014 RBC Heritage. Other top players such as Jim Furyk and Martin Kaymer have also been spotted trying out the new design.
The Adicross model has always been designed to offer a casual, crossover look that can be worn on and off the course. However the secret to the latest edition is on the bottom of the shoe and the new Gripmore outsole.
Check out our video interview below with Masun Denison, Director of Adidas Golf Footwear about the new Gripmore design.