It wasn't long ago we told you that Ernie Els had signed with Ecco Golf shoes for the 2014 season. Well now the Big Easy is making more headlines as Adams Golf have announced the South African as their latest staff player.
The four-time major champion has signed a multi-year deal with the company to use its equipment and display their new logo on his bag and hat.
“As a player, there are many factors in something as fundamentally important as your equipment. Everything about Adams impresses me, starting with the enthusiasm and energy from company leadership and R&D, along with their strong products,” Els explained. “I’m partnered with a company where innovation is at the heart of everything they do, where they’re always looking to push the envelope and pursue new ideas that ultimately help players of all skill levels play better.”
“The Big Easy’ is one of the most prolific winners of his generation and a natural match for Adams, with our philosophy of creating the easiest to hit golf equipment,” said John Ward, Adams Golf President. “Ernie’s worldwide appeal and iconic status fit our international business growth as we extend our stronghold in hybrids to other categories.”
In 2013, not only did Adams become the most used hybrids on the PGA Tour for the 6th consecutive year with a presence of 37%, they also took over Europe. Thanks in part to their new Idea SUPER 9301 and Idea SUPER DHy hybrids, Adams become the most used hybrid on the European Tour for the first time. They now hold that rank on the PGA, European, Champions, Web.com and LPGA Tour.
In their mission to "own the second shot", Adams appear to be well on their way. They will be hoping that the Big Easy hits plenty of good second shots with Adams clubs in 2014.