Whilst most of the attention during the "Bertha's Back" campaign was on the 2014 Big Bertha driver and Big Bertha Alpha driver, Callaway also launched a Big Bertha fairway wood. Despite its lack of press coverage, it is much more than just a category-filler.
In fact, the 2014 Big Bertha fairway will be the first to have a Hyper Speed Face Cup and Advanced Adjustability. It will not, however, include the sliding weight technology featured in the driver.
The Hyper Speed Face Cup design is the same as is used in the Big Bertha driver. It is lighter and thinner than ever before and creates faster ball speeds. In fact, Callaway say distances and ball speed from the Big Bertha fairway will be greater than the Callaway X2 Hot fairway wood launched just last month.
Callaway's Chad Coleman told us "We found that golfers with handicaps of 10 or more miss the centre of the face more than 60% of the time. This Hyperspeed Face Cup gives more ball speed on those off-center hits."
Add to that, Callaway's latest Advanced Adjustable Hosel. First seen in the FT Optiforce driver, this hosel design offers two key features. Firstly the ability the adjust the loft over a range of 4 degrees from 1 degree up to 2 degrees down. Secondly it also allows players to choose from a neural or draw face angle.
With the two-ring system, alterations can be made without turning or rotating the shaft. This is good news for those players who like to position the shaft graphics or alignment aids on their grip.
Like the Big Bertha drivers, the fairway wood has a new look. The midnight blue crown colour is a tribute to metal woods of old (notably the Big Bertha Steelhead Plus and Hawkeye ranges) combined with a modern finish and graphics.
In another tribute, Callaway have brought Isaac Newton back to life, again. The cartoon version of the "father of gravity" was used by Callaway when they originally launched the Big Bertha model back in 1991. Now for 2014, he's back with the same message: "You Can't argue with Physics".
So what are the physics that Sir Newton is talking about?
Well, Callaway's Big Bertha fairway continues the name's long established goal of producing longer distances for a wide range of players. Part of that distance is down to the high MOI design of the latest Big Bertha fairway. By creating a head shape and internal structure that is both lightweight and highly stable, Callaway believe the 2014 Big Bertha will increase balls speeds and distances for almost all golfers.
Inside the Big Bertha clubhead is Callaway's Internal Standing Wave. This series of metal pieces is located behind the face, and positioned to specifically alter the centre of gravity. The CG in the Big Bertha is lower and further back than X2 Hot fairway, which helps get the ball up in the air more easily.
Keeping in tone with the drivers, the Big Bertha fairway comes fitted with Mitsubishi's Fubuki Zeta shaft. The fairway version is around 10 grams heavier than the driver version and is designed to increase energy transfer at impact for a higher launching, lower spinning ball flight.