Golfalot provides you with a quick and cost effective way to reach a dedicated golfing audience. Surveys carried out with our subscribers show that 44% do not buy golf magazines and 43% do not subscribe to watch golf on satellite or cable. Therefore we have an audience of active golfers that you are probably not reaching through traditional channels.
We market ourselves extensively through the press, search engines (we have over 100 #1 positions on Google alone), links from other major sites and website sponsorship of Tour player Justin Rose. The site has received great reviews over the years in all the major UK golfing and national press and radio.
There are many ways that we can help you to launch a product, increase sales, data capture or raise brand awareness and these are listed below. However ther internet is not straight forward, so if you would like advice on any of these options please contact Golfalot or call Martin Hopley on 44 (0) 131 445 7195.
Golfalot is a dynamic growing website - the number of visits to Golfalot.com doubled last year. In a growing medium we are growing fast!
Golfalot's unique users figure is now over 135,000 per month and in 2008 the monthly figures are up over 30% year on year.
Golfalot's monthly site visits is now over 280,000 per month.
Golfalot's monthly page impressions are over 2 million.
Our email database increases all the time and we currently email over 20,000 golfers every week. All subscribers are confirmed opt in and we clean every week to ensure that all emails are active and valid.
Based on our email database the average user on Golfalot is a British male golfer, aged 30-50, with handicap between 7 and 20, using the internet every day from home. Just the type of person you would like to reach! A recent survey carried out with our newsletter subscribers shows that:
44% do not buy golf magazines 43% do not subscribe to watch golf on satellite or cable 34% do not use forum websites 32% use the internet as their primary source of new golf equipment information 30% use golf magazines as their primary source of new golf equipment information 18% use email newsletters as their primary source of new golf equipment information 90% use the internet every day 96% use broadband to access the internet 68% access the the internet from home 55% watch golf related video online
98% are golfers 72% are members of a golf club 53% use discount green vouchers to play golf 58% play golf least 2 times a week 87% play golf at least once a week 28% book tee times online Golfalot users on average take 2 golf breaks a year to the UK & Ireland Golfalot users on average take 1 golf break a year to Europe, The USA or Worldwide
6% have a handicap 0-5 21% have a handicap 6-12 34% have a handicap 13-20 25% have a handicap 21-28 2% have a handicap 29-36 1% have a handicap 37+ 11% have no handicap
29% spend under £500 per year 38% spend £500-£1000 per year 8% spend over £1000 per year
27% spend under £100 a year on green fees 63% spend over £100 a year on green fees 36% spend £100-£250 a year on green fees 20% spend £250-£500 a year on green fees 7% spend over £500 a year on green fees
97% bought golf equipment in 2007 72% buy golf equipment online, with clubs (53%), balls (51%) and clothing (47%) the most frequently bought 32% spend £100-£250 a year on golf equipment 31% spend £250-£500 a year on golf equipment 20% spend over £500 a year on golf equipment 32% made the majority of their equipment purchases in a pro-shop 28% made the majority of their equipment purchases from an online store 17% made the majority of their equipment purchases in a high-street shop 10% made the majority of their equipment purchases in a driving range shop
63% receive the newsletter for golf equipment price comparison 53% receive the newsletter for competitions 51% receive the newsletter for golf news 34% visit Golfalot.com 2 or more times a week 72% visit Golfalot.com at least once a week
8% age under 30 24% age 31-40 32% age 41-50 24% age 51-60 13% age 61+
92% Male 8% Female
95% UK
As you can see Golfalot has a very active playing and buying audience that you are probably not communicating with through traditional channels. Contact us and we'll help you reach them!
Click Here For Advertising Specifications
Our weekly text only newsletter is sent out to all registered Golfalot News subscribers. It provides a Monday morning update on all the week's golfing news and allows sponsors the opportunity to promote themselves to a very focused (and willing to listen!) golfing audience.
Every subscriber is a confirmed opt-in and our lists are cleaned every week so we know exactly how many emails are getting through. The size and profile of our audience is shown below. If you subscribe this week you will receive next week's newsletter. As well as general exposure, Golfalot News provides an ideal means to promote special offers and deals to a captive golfing audience.
All links in each email are tracked and at the end of your campaign you sent a comprehensive report of the number of emails sent and the click through rate. We can offer the following email marketing options:
Site Adverts appear in the first section of the newsletter with a maximum of two per newsletter so you get maximum exposure. Each advert comprises a headline (45 characters including spaces), up to 150 words of text and 'call to action' site link below this (up to 45 characters including spaces). Click here to see an example
Our Dedicated HTML Emails are a full colour email dedicated to your company and products. The content of each one is entirely up to you and Golfalot can assist with the layout and strategy for each email to get the maximum response. Our best performing Dedicated HTML Newsletters have click through rates of up to 20%! Each Dedicated HTML Newsletter comprises an introduction and up to four paragraphs each containing 150 words, an images and site link. These dedicated emails are only sent once per week and it is best if they contain a special offer or competition for the user to ensure the best response. Click here to see an example
We can serve your banner adverts in a variety of sizes throughout the Golfalot site over any time period to suit your campaign. Banners are served on a 'Run of Site' basis across Golfalot.com. Each banner is tracked and at the end of your campaign you will be informed of the number of banners shown and the click through rate. Banners can be supplied as a .gif .jpeg or flash format with a maximum file size of 30k. Sizes we can include are:
Banner: 468x60Leaderboard: 728x90Skyscraper: 120x600MPU: 300x250
Golfalot can server a variety of rich media adverts via our own ad serving systems or in conjunction with third party systems. Price depends on the type of advert so please contact Golfalot to discuss your requirements.
For maximum exposure for your company, product or service, we can run Data Capture Competitions for up to 4 weeks. These are very popular with our users and are fantastic at raising awareness of a new product or service. Each competition is promoted as follows:
- competition section on the home page of Golfalot- competitions page of Golfalot- Dedicated HTML Email sent to all Golfalot subscribers - Weekly newsletter promotion in the competitions section of Golfalot News - home page promotion- run of site banner
A survey of our users revealed that 20% of subscribers forward our dedicated competition emails onto friends, creating a viral marketing campaign. All competitions confirm to UK Data Protection laws and we will supply you with names and email addresses of entrants, plus other demographic details.
Contact Golfalot For Rate Card
The Golfalot Price Comparison section for golf equipment is also available through Pricerunner.co.uk. With the UK's only price comparison service for golf equipment, Golfalot allows users to search over 6500 products from every major retailer with a national pricing policy.
Like it or loath it, a growing number of golfers prefer to find product information and buy online. To meet this need Golfalot.com has created an online market place for golf equipment that is visited by up to 600,000 golfers a month who are actively looking to buy golf equipment. User surveys show that 64% of our users were looking to buy a immediately or within one month. Isn't that who you are trying to reach?
To sign up, please contact Golfalot.
The Golfalot Discount Green Fees Database allows users to search every course in the UK & Ireland for discounts and offers. If you have offers related to golf courses then we can run adverts throughout the section or tailor ads to appear on individual course pages or groups of course pages. Each advert package includes:- Logo, site link and 150 words of text on each course page in the Offers & Services section for which you have an offer- Golf Courses Home page promotion in 'Green Fee Discounts' section with logo, link and 15 words- Link in 'Offers' drop down on home page to enable searches on your offer
1. The contract is between you, the Advertiser, and Golfalot Limited.
2. The Advertiser will supply the advertisement in the format requested by Golfalot Limited, and shall abide by the pricing structure, publication periods and maximum file size in force from time to time. Prices, periods and file size may be subject to change from time to time without prior notice, refund or other liability.
3. The Advertiser is responsible for the accuracy and content of the advertisement. Golfalot Limited shall not be liable for the content of the advertisement nor for any infringement of third party intellectual property rights and the Advertiser hereby agrees to indemnify and hold Golfalot Limited harmless in this regard.
4. Golfalot Limited reserves the right to reject any advertisement it receives, or remove or alter any advertisement without prior notice, refund or other liability.
5. The Advertiser will indemnify Golfalot Limited against any and all loss or damage suffered or incurred as a result of the advertisement.
6. Payment is by invoice due immediately and must be rendered in full before any advertisement is placed on the Golfalot site.
7. Cancellation within 14 days of the start date of the advertisement will incur a cancellation charge of 50% of the value of the advertising booked.
8. Golfalot Limited shall not be liable for any loss or damage which the Advertiser may suffer or incur as a result of a loss of service by reason of circumstances or events beyond Golfalot Limited's control. This includes services provided by third parties to Golfalot Limited for the operation of the Golfalot site.
9. These Terms & Conditions shall be governed by and construed in accordance with the laws of Scotland and the parties hereby submit to the jurisdiction of the Scottish courts. By placing an advertisement, the Advertiser acknowledges that it has read and accepted these Terms & Conditions.
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