Golfalot Price Index Featured In Pro Shop Europe Magazine

Pro Shop EuropeGolfalot.com celebrates the 5th anniversary of the Golfalot Price Index with the announcement that leading golf trade publication Pro-Shop Europe will be publishing the results and reports in the magazine each month to offer their readers the latest information and analysis of the golf equipment market.

The Golfalot.com Price Index works like a stock market index to track the average price of the latest golf equipment. The data is gathered from the Golfalot’s own golf price comparison service that monitors prices every day from every golf retailer with a national pricing policy. With the Price Index appearing each month in Pro-Shop Europe magazine professionals will be able to keep track of the health of the golf equipment market and use that information when developing their own business plans.

In recent months the Index has provided invaluable indications of how well golf has been prepared to weather the ongoing economic storm and the signs have been encouraging with the Index enjoying a period of stability despite the uncertainty surrounding other consumer markets.

It is crucial that golf professionals running retail operations are aware of the experiences of the wider golf equipment market and the Pro-Shop Europe’s monthly analysis of the Golfalot Index will be a valuable resource as individual retailers go about expanding their retail businesses.

Golfalot checks over 7000 golf products each day as part of golf’s most comprehensive and accurate price comparison service and that information makes the Golfalot.com Price Index a unique resource in charting the ups and downs of the golf equipment market.

Golfalot.com’s Managing Director Martin Hopley said: “I am delighted that Pro-Shop Europe approached us about the Golfalot Price Index and saw the value in the information we have been providing for the last 5 years. Over that time it has been interesting to see that despite urban myths that the internet forces prices down, the Golfalot Price Index has shown that the best online price for all the latest equipment has actually risen in 2 of the last 4 years and is currently up in 2009 so far. Online is now established as a major channel for golf retail and our aim is to continue to work with retailers and manufacturers to grow the golf market online and offline.”

Geraldine Faulkner of Pro-ShopEurope said, ”Pro-Shop Europe’s October re-design keeps the publication in line with current trends, whilst ensuring that our editorial quality remains at the highest level possible. The inclusion of the Golfalot Price Index is part of our greater focus on helping our readers make the maximum profits possible in the current economic climate by ensuring that all of our editorial content is of benefit and relevance."

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26 October 2009